Peel back the complexity from e-commerce and retention to scale your growth.

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The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers
Retention

The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Cohort analysis is a powerful way to get insights into customer behavior. In this actionable guide, you’ll learn strategies to boost retention and reduce churn.

Venkata Subramanian Ravi
August 25, 2025
11 minutes
min read
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BFCM Marketing - How to Retain Shoppers After the Big Weekend
E-commerce Strategy

BFCM Marketing - How to Retain Shoppers After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
August 25, 2025
Read more
Amazon Data Update: What Merchants Should Know About Recent API Changes
Retention

Amazon Data Update: What Merchants Should Know About Recent API Changes

Amazon recently removed a key customer identifier from its API, which impacts how analytics platforms track repeat customers across orders. As a result, certain metrics in Peel including repeat customer rate, LTV, and cohort analysis, may appear inconsistent for Amazon data. This post explains what changed, what metrics are affected, and how the Peel team is responding.

Jordan Berg
October 21, 2026
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How First-Purchase Discounts Impact LTV
E-commerce Strategy

How First-Purchase Discounts Impact LTV

Are first-purchase discounts boosting your sales or hurting your customer lifetime value (LTV)? Learn how to find the right balance using cohort analysis and smart discount strategies.

Venkata Subramanian Ravi
August 25, 2025
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How to guide

What Is Revenue Growth Rate and Why Is It Valuable?
How-to Guide

What Is Revenue Growth Rate and Why Is It Valuable?

June 30, 2022
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What Is Average Revenue Per User (ARPU) and How to Calculate it
How-to Guide

What Is Average Revenue Per User (ARPU) and How to Calculate it

June 30, 2022
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Retention

The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers
Retention

The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Venkata Subramanian Ravi
August 25, 2025
Read more
Amazon Data Update: What Merchants Should Know About Recent API Changes
Retention

Amazon Data Update: What Merchants Should Know About Recent API Changes

Jordan Berg
April 2, 2026
Read more
Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis
Retention

Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Venkata Subramanian Ravi
October 1, 2024
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RFM to ROI: How to Use RFM Analysis to Transform Your Ad Performance
Retention

RFM to ROI: How to Use RFM Analysis to Transform Your Ad Performance

Venkata Subramanian Ravi
October 1, 2024
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Is Retention.com Safe? A Guide to How it Works
Retention

Is Retention.com Safe? A Guide to How it Works

John Abbasi
September 12, 2023
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Triple Whale Alternatives
Retention

Triple Whale Alternatives

Nicolas Grasset
July 12, 2023
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Listicle

5 Metrics to Convert More One Time Purchasers to Subscribers
Listicle

5 Metrics to Convert More One Time Purchasers to Subscribers

Nicolas Grasset
February 22, 2023
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8 Ecommerce Metrics to Help You Grow in 2023
Listicle

8 Ecommerce Metrics to Help You Grow in 2023

Yasmin Nozari
February 17, 2023
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5 Predictions for Ecommerce Trends in 2023
Listicle

5 Predictions for Ecommerce Trends in 2023

Nicolas Grasset
January 26, 2023
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Black Friday Checklists You Should Be Paying Attention To
Listicle

Black Friday Checklists You Should Be Paying Attention To

November 9, 2022
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5 Ways to Prep your Data for your BFCM Strategy & Execution
Listicle

5 Ways to Prep your Data for your BFCM Strategy & Execution

September 14, 2022
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Peel Picks: 5 Ecommerce Brands You Can't Miss This Summer
Listicle

Peel Picks: 5 Ecommerce Brands You Can't Miss This Summer

June 30, 2022
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