Stop piecing together your BFCM performance
Last BFCM, you probably had six tabs open. New customer signups in one, repurchase rates in another, and cohort LTV buried somewhere in a custom report.
We built something better.
The Peel BFCM Dashboard brings eight essential reports together in one place, giving you a clearer view of how your promotions perform and what happens to the customers you acquire.
Eight reports. One complete picture.
Everything you need to understand BFCM performance, automatically organized into one dashboard.
Acquisition & Revenue
- New Customer Sign-Ups
- Total Sales from New Customers
Retention & Repeat Purchases
- Repurchase Rate by Cohort
- Cohort Customer per Order Count
- Returning Customers by Cohort
Customer Value & Efficiency
- Refunds by Cohort Ratio
- Average LTV per Customer
- LTV to CAC Order Ratio
See how it all connects.
Individual metrics tell you what happened. Together, they help you understand why it matters.
- Did your BFCM traffic bring in valuable customers? Look at new customer signups alongside sales from new customers to understand how acquisition translates into revenue.
- Did those customers actually come back? Compare repurchase rates, returning customers, and order counts by cohort to understand how many customers make it beyond their first purchase.
- Was your acquisition spend worth it? Look at customer LTV alongside LTV-to-CAC ratios to understand whether the customers you acquired are delivering long-term value.
- How much revenue did you actually keep? Use refund ratios alongside customer revenue and LTV to understand how refunds affect the bigger picture.
Turn last year's performance into this year's strategy.
Your BFCM results shouldn't disappear into a spreadsheet once the sale ends. Use historical customer behavior to identify which cohorts returned, how customer value developed, and where previous acquisition efforts paid off.
Then use those learnings to make more informed decisions about this year's campaigns, offers, and acquisition strategy. Because a successful BFCM isn't just about how many customers buy. It's about how many are worth bringing back.
Don't wait until December to find out what worked.
Set up your dashboard now, review your 2025 performance, and establish a baseline for what you want to improve this year.
When BFCM rolls around, you'll already know which metrics matter and what to watch as the orders come in.
Your next BFCM strategy starts with understanding the last one.
