All your data in one place.

Easily get the full picture by connecting the tools you use daily with Shopify.
Pal with Flashlight - Peel Insights - Analytics for DTC Brands

The Platforms that Run your Business

Understanding your business starts with connecting your ecommerce platform to pull in products, sales, costs, refunds and more. Analyze revenue and retention metrics across all the dimensions of your data.
  • Shopify
  • Amazon Seller Central

Supercharged Subscription Metrics

Connecting an integrated subscription platform to Peel unlocks up to 40 metrics tailored to analyze subscription businesses. MRR, Churn Rate, LTV per subscriber, LTV per subscription…the list goes on. Plus, analyze the relationship between your One-time purchasers and subscriptions with a number of Subscription Activation Metrics.

Lifecycle Marketing Tools

With Peel Audiences, you can create and send highly-targeted groups of customers to your lifecycle marketing platform to run email and SMS campaigns - and then measure the impact of those efforts inside Peel.
  • Klaviyo
  • Attentive
  • Postscript

Zero Party Data Collection

How does the number of people in a household correlate to repurchase frequency? Sometimes the most insightful data comes from what your customers are telling you. Connecting zero-party data collection tools like post-purchase surveys allows you to analyze your data based on the information your customers are willing to share.

Analyze Ad Spend and Performance

You’re spending a lot of money to make sure people find you. But how do you know what channels are performing best and driving the customers with the highest LTV? Connecting your ad platforms to Peel unlocks 20+ marketing performance metrics including LTV to CAC, ROAS, Spend, Clicks & more.
  • Meta – Facebook Ads
  • Google Ads
  • TikTok
  • Pinterest
  • Snapchat - Coming Soon!

Website Sessions and Transactions

Peel brings Google Analytics metrics for web sessions and ecommerce transactions so you can quickly compare your users' web sessions and landing page performances to your revenue and number of orders.
  • Google Analytics


See the Whole Narrative

Peel integrates seamlessly with select apps and tech solutions outside of Shopify to give a more complete picture of how your business performs