What is Omnichannel?
Omnichannel marketing is a method of optimizing your customer experience with every channel you market on, providing a consistent, seamless shopping experience throughout. That means from the brick-and-mortar shopping experience to online, mobile, social, and even phone ordering your customers are getting consistent messaging and an integrated shopping experience.
Why is Omnichannel Marketing Important?
Omnichannel marketing is the modern brand’s approach to “battle on all fronts.” Battle, in this case, being marketing to customers and providing a consistent experience, regardless of the channel or point of sales. This is a means of increasing brand loyalty through carefully curated customer experiences. Brands, especially those who still have thriving brick-and-mortar retail locations, need to leverage every one of their channels to drive in customers and provide the same level of experience no matter where their customer chooses to make their purchase.