Marketing is the act of promoting a product or service via content, advertising, social media, or any other means of strategically exposing potential customers to that product or service. Omnichannel strategies are the most common for ecommerce marketing. This considers all channels available to an ecommerce brand, including paid digital advertising, social media, content marketing, television & radio, email & SMS, and more. Brands typically set a marketing budget and decide which channels to pursue based on experimentation, return on investment (ROI) estimations, and post-purchase attribution data.
What Marketing Metrics are Most Important?
Marketing Metrics offer a wide variety of information, typically analyzing ROI on a company’s various marketing channel investments. This helps refine marketing channel strategy and budget. Some of the most helpful metrics for ecommerce marketing are ROI, Return on Ad Spend (ROAS), Click Through Rate (CTR), Cost Per Click (CPC), and Lifetime Value to Customer Acquisition Cost Ratio (or LTV to CAC Ratio) just to name a few.