ARPC is an acronym for your “average revenue per customer" that measures the average amount of revenue your store receives per customer in a given period of time.
Attribution is a measurement technique that marketers use to collect data for trackable media and conversion events during a customer’s journey to purchase.
Average lifetime revenue (ALR) is a metric that measures the amount of revenue you can expect from any single customer for as long as that person remains a client.
Bounce rate measures the percentage of visitors to your site that leave without taking an action, such as filling out a form, making purchase, or clicking through to a new page.
Cohort AOV per month metric looks at average order value (AOV) by the cohort view, so you can easily understand if your returning customers are increasing the AOV on their subsequent purchases.
Cohort LTV - Gross Margin Per Month is a key metric for your ecommerce store that tells you your amount of profit for a particular cohort (or group of customers with a particular likeness).
Cross-selling is a useful technique that encourages customers to purchase a product related to what they are already looking at on your site or already have in their cart.
Customer Journey is a term used to describe the stages of a customer’s experience with your online store, from becoming aware of your brand, to any touch points with your marketing content, to their purchase on your site.
Customer tags are a way for you to categorize and organize your customers into useful segments based on their behavior, control their access or manage discounts.
Having customers sign up for promotional offers, newsletters, or other forms of engaging content is a great way to capture valuable customer contacts along with customer intent.
Customers per Number of Orders is a cohort metric that groups the amount of customers from your monthly cohorts into smaller groups based on the amount of purchases they make after their first purchase.
Email capture is a technique you can use to grow your subscriber lists by offering visitors to your store or associated websites some sort of value in exchange for their email address.
Gross profit margin refers to the money your store has earned after subtracting the costs associated with creating, acquiring and selling your products.
Headless commerce is a decoupling of the interface your customers interact with and backend that contains all of the behind-the-scenes programs that enable sales to occur.
Your LTV:CAC or lifetime value to customer acquisition cost is a ratio that compares the value of a customer over the lifetime of their relationship with your business to the cost of acquiring them.
Your landing page is any web page that a consumer can land on used to facilitate conversions by informing the visitor exactly what the outcome of a click or sharing of information will be.
Market basket analysis is a data gathering technique that focuses on understanding customer purchasing behavior along with relationships between items that are purchased together.
Number of Orders per Month is a cohort retention metric that tells you how many of your customers, per monthly cohort, are making orders in the subsequent months beyond their first purchase.
Omnichannel marketing is a method of optimizing your customer experience with every channel you market on, providing a consistent, seamless shopping experience throughout.
Post purchase surveys are automated questionnaires that either pop up after your customer completes their transaction or is sent to the customer via email once they make a purchase.
Subscribe and Save is a subscription business model where your customer signs up for automatic, recurring purchases of the same products at a discounted price.