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The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Cohort analysis is a powerful way to get insights into customer behavior. In this actionable guide, you’ll learn strategies to boost retention and reduce churn.

Venkata Subramanian Ravi
August 25, 2025
11 minutes
min read
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Ecommerce

BFCM Marketing - How to Retain Shoppers After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
August 25, 2025
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Ecommerce

How First-Purchase Discounts Impact LTV

Are first-purchase discounts boosting your sales or hurting your customer lifetime value (LTV)? Learn how to find the right balance using cohort analysis and smart discount strategies.

Venkata Subramanian Ravi
August 25, 2025
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Guide

Cracking the Product Launch Code With RFM Insights

Learn how to use RFM data and get insights for informed decision-making, targeted marketing, and increased success with your new product launches.

Venkata Subramanian Ravi
August 25, 2025
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Peel updates
E-commerce Strategy
How-to Guide
Retention
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How to guide

Average Revenue Per User (ARPU) is a metric that tell you how much your customers are spending, on average, during a given time period. Measuring, managing, and improving ARPU are critical practices for ecommerce businesses.
How-to Guide

What Is Average Revenue Per User (ARPU) and How to Calculate it

Amrutha Varshini
June 30, 2022
Read more
Improve ad campaigns with performance marketing segmentation updates in Peel.
How-to Guide

Introducing Performance Marketing & Segmentation Updates

Amrutha Varshini
June 30, 2022
Read more

Retention

Customer Retention refers to the rate at which customers continue to purchase goods or services from a business over time. Learn everything you need to know about customer retention including how to calculate, examples and strategies.
Retention

What is Customer Retention? Definition, Strategies & Examples

Amrutha Varshini
May 2, 2023
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RFM Analysis gives you a breakdown of 10 behavioral customer segments. In part 2 of our RFM strategy guide, we go over how to engage your less engaged customers who may be slipping from your sales cycle.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt. 2

Amrutha Varshini
April 26, 2023
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RFM analysis automatically gives you 10 customer segments based on purchasing behavior. Learn how to engage those customer segments in part 1 of our RFM strategy guide.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt.1

Amrutha Varshini
April 4, 2023
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RFM Analysis is an ecommerce measurement method that quantifies customer behavior based on the Recency, Frequency, and Monetary value of their purchases. Learn how Peel just added RFM analysis to the platform.
Retention

What is RFM Analysis?

Amrutha Varshini
February 27, 2023
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Learn how to increase LTV by delivering personalized experiences that boost customer retention, loyalty, and long-term revenue.
Retention

Increasing LTV: Personalizing the Customer Experience

Amrutha Varshini
February 3, 2023
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Discover effective Amazon customer analytics techniques to improve customer retention and drive sales.
Retention

Amazon Analytics - How to Retain More Amazon Customers

Amrutha Varshini
December 22, 2022
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Listicle

Learn the 7 key customer retention metrics to track and how they can improve your ecommerce strategy.
Listicle

The 7 Customer Retention Metrics You Need to Be Measuring Right Now

Amrutha Varshini
June 30, 2022
Read more
Implement these five sustainability ideas for Shopify stores to make your e-commerce business more eco-friendly.
Listicle

Sustainable E-commerce: 5 Sustainability Ideas for Shopify Stores

Amrutha Varshini
June 30, 2022
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Learn how ecommerce data automation can streamline your analytics processes and provide real-time insights.
Listicle

Ecommerce Data Automation: Are You Doing it Right? (+ 5 Benefits for Your Business in 2021)

Amrutha Varshini
June 30, 2022
Read more
Understand the essential ecommerce KPIs and metrics to monitor for assessing your online store's performance.
Listicle

The Top 12 Metrics to Track for Ecommerce

Amrutha Varshini
June 30, 2022
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Uncover why implementing data analytics tools is crucial for your ecommerce store's success and growth.
Listicle

4 Reasons Your Ecommerce Store Should Set Up Data Analytics Tools

Amrutha Varshini
June 30, 2022
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Discover 5 effective ways to increase AOV for Shopify stores, boosting your revenue and customer satisfaction.
Listicle

5 Ways for Shopify Stores to Increase Average Order Value

Amrutha Varshini
June 30, 2022
Read more
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