Get insights delivered straight to your inbox.

Peel back the complexity from e-commerce and retention to scale your growth.

Popular reads

The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Cohort analysis is a powerful way to get insights into customer behavior. In this actionable guide, you’ll learn strategies to boost retention and reduce churn.

Venkata Subramanian Ravi
August 25, 2025
11 minutes
min read
Read more
Ecommerce

BFCM Marketing - How to Retain Shoppers After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
August 25, 2025
Read more
Ecommerce

How First-Purchase Discounts Impact LTV

Are first-purchase discounts boosting your sales or hurting your customer lifetime value (LTV)? Learn how to find the right balance using cohort analysis and smart discount strategies.

Venkata Subramanian Ravi
August 25, 2025
Read more
Guide

Cracking the Product Launch Code With RFM Insights

Learn how to use RFM data and get insights for informed decision-making, targeted marketing, and increased success with your new product launches.

Venkata Subramanian Ravi
August 25, 2025
Read more
Peel updates
E-commerce Strategy
How-to Guide
Retention
Listicle
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get insights delivered straight to your inbox.

How to guide

Learn how to use RFM data and get insights for informed decision-making, targeted marketing, and increased success with your new product launches.
How-to Guide

Cracking the Product Launch Code With RFM Insights

Amrutha Varshini
August 25, 2025
Read more
Discover how to use RFM analysis to identify and engage your most valuable customers. Learn practical strategies to boost retention, increase sales, and maximize profits.
How-to Guide

The RFM Playbook: Winning Big with High-Value Customers

Amrutha Varshini
August 25, 2025
Read more
Begin your journey with Peel using our Peel Quickstart guide, designed to help you navigate and utilize our analytics tools effectively.
How-to Guide

QuickStart Guide: Getting Started in Peel

Amrutha Varshini
August 30, 2023
Read more
You can get your Amazon Seller Central data in 3 main ways: the Amazon Seller Dashboard, exported data reports, and the Amazon Selling Partner API.
How-to Guide

How to Get Your Amazon Seller Central Data

Amrutha Varshini
July 3, 2023
Read more
Access our comprehensive ecommerce analytics guide to learn about essential tools and strategies for your online store.
How-to Guide

Ecommerce Analytics Guide

Amrutha Varshini
January 13, 2023
Read more
Cohort analysis is a type of behavioral analytics that groups people based on common characteristics prior to analysis; this guide teaches you everything you need to leverage cohort data for your ecommerce site.
How-to Guide

Cohort Analysis Guide: Improve Customer Retention

Amrutha Varshini
January 13, 2023
Read more

Retention

Customer Retention refers to the rate at which customers continue to purchase goods or services from a business over time. Learn everything you need to know about customer retention including how to calculate, examples and strategies.
Retention

What is Customer Retention? Definition, Strategies & Examples

Amrutha Varshini
May 2, 2023
Read more
RFM Analysis gives you a breakdown of 10 behavioral customer segments. In part 2 of our RFM strategy guide, we go over how to engage your less engaged customers who may be slipping from your sales cycle.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt. 2

Amrutha Varshini
April 26, 2023
Read more
RFM analysis automatically gives you 10 customer segments based on purchasing behavior. Learn how to engage those customer segments in part 1 of our RFM strategy guide.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt.1

Amrutha Varshini
April 4, 2023
Read more
RFM Analysis is an ecommerce measurement method that quantifies customer behavior based on the Recency, Frequency, and Monetary value of their purchases. Learn how Peel just added RFM analysis to the platform.
Retention

What is RFM Analysis?

Amrutha Varshini
February 27, 2023
Read more
Learn how to increase LTV by delivering personalized experiences that boost customer retention, loyalty, and long-term revenue.
Retention

Increasing LTV: Personalizing the Customer Experience

Amrutha Varshini
February 3, 2023
Read more
Discover effective Amazon customer analytics techniques to improve customer retention and drive sales.
Retention

Amazon Analytics - How to Retain More Amazon Customers

Amrutha Varshini
December 22, 2022
Read more

Listicle

Set and achieve these 8 important online store goals to drive success and growth in your ecommerce business.
Listicle

8 Achievable Online Store Goals That Matter

Amrutha Varshini
June 30, 2022
Read more
Explore our curated holiday gift guide for DTC brands, featuring top selections to delight your loved ones this season.
Listicle

2020 Holiday Gift Guide: Our Favorite DTC Brands

Amrutha Varshini
June 30, 2022
Read more
Discover how automated analytics can drive business growth through these five effective strategies.
Listicle

5 Ways an Automated Analytics Platform Can Keep Your Business Growing

Amrutha Varshini
June 30, 2022
Read more
Stay ahead with insights into the top ecommerce trends and strategies to thrive in the evolving market.
Listicle

2021 E-Commerce Trends: What to Watch and How to Thrive

Amrutha Varshini
June 30, 2022
Read more
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Peel today. Retain to Gain tomorrow.

Sign up
Pal Mowing - Peel Insights - Analytics for DTC Brands