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The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Cohort analysis is a powerful way to get insights into customer behavior. In this actionable guide, you’ll learn strategies to boost retention and reduce churn.

Venkata Subramanian Ravi
August 25, 2025
11 minutes
min read
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Ecommerce

BFCM Marketing - How to Retain Shoppers After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
August 25, 2025
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Ecommerce

How First-Purchase Discounts Impact LTV

Are first-purchase discounts boosting your sales or hurting your customer lifetime value (LTV)? Learn how to find the right balance using cohort analysis and smart discount strategies.

Venkata Subramanian Ravi
August 25, 2025
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Guide

Cracking the Product Launch Code With RFM Insights

Learn how to use RFM data and get insights for informed decision-making, targeted marketing, and increased success with your new product launches.

Venkata Subramanian Ravi
August 25, 2025
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Peel updates
E-commerce Strategy
How-to Guide
Retention
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How to guide

Average Revenue Per User (ARPU) is a metric that tell you how much your customers are spending, on average, during a given time period. Measuring, managing, and improving ARPU are critical practices for ecommerce businesses.
How-to Guide

What Is Average Revenue Per User (ARPU) and How to Calculate it

Amrutha Varshini
June 30, 2022
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Improve ad campaigns with performance marketing segmentation updates in Peel.
How-to Guide

Introducing Performance Marketing & Segmentation Updates

Amrutha Varshini
June 30, 2022
Read more

Retention

Customer Retention refers to the rate at which customers continue to purchase goods or services from a business over time. Learn everything you need to know about customer retention including how to calculate, examples and strategies.
Retention

What is Customer Retention? Definition, Strategies & Examples

Amrutha Varshini
May 2, 2023
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RFM Analysis gives you a breakdown of 10 behavioral customer segments. In part 2 of our RFM strategy guide, we go over how to engage your less engaged customers who may be slipping from your sales cycle.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt. 2

Amrutha Varshini
April 26, 2023
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RFM analysis automatically gives you 10 customer segments based on purchasing behavior. Learn how to engage those customer segments in part 1 of our RFM strategy guide.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt.1

Amrutha Varshini
April 4, 2023
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RFM Analysis is an ecommerce measurement method that quantifies customer behavior based on the Recency, Frequency, and Monetary value of their purchases. Learn how Peel just added RFM analysis to the platform.
Retention

What is RFM Analysis?

Amrutha Varshini
February 27, 2023
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Learn how to increase LTV by delivering personalized experiences that boost customer retention, loyalty, and long-term revenue.
Retention

Increasing LTV: Personalizing the Customer Experience

Amrutha Varshini
February 3, 2023
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Discover effective Amazon customer analytics techniques to improve customer retention and drive sales.
Retention

Amazon Analytics - How to Retain More Amazon Customers

Amrutha Varshini
December 22, 2022
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Listicle

Discover essential metrics to transform one-time buyers into loyal subscribers. Learn strategies to boost subscription rates and enhance customer retention.
Listicle

5 Metrics to Convert More One Time Purchasers to Subscribers

Amrutha Varshini
February 22, 2023
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Learn about 8 essential ecommerce metrics to boost growth and measure your online business success.
Listicle

8 Ecommerce Metrics to Help You Grow in 2023

Amrutha Varshini
February 17, 2023
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Discover our top 5 ecommerce trends predictions for 2025 to stay competitive in the online marketplace.
Listicle

5 Predictions for Ecommerce Trends in 2023

Amrutha Varshini
January 26, 2023
Read more
Explore our comprehensive Black Friday checklist tailored for ecommerce brands, featuring top strategies from industry leaders to maximize your BFCM sales and customer retention.
Listicle

Black Friday Checklists You Should Be Paying Attention To

Amrutha Varshini
November 9, 2022
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Learn how to prepare for BFCM with five actionable data strategies to boost sales, optimize marketing, and enhance customer retention during the holiday shopping season.
Listicle

5 Ways to Prep your Data for your BFCM Strategy & Execution

Amrutha Varshini
September 14, 2022
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Discover Peel Insights' top 5 ecommerce brand picks for summer, featuring unique products from Netti, NOBULL, Ka’Chava, Aloha Collection, and URWizards to enhance your seasonal activities.
Listicle

Peel Picks: 5 Ecommerce Brands You Can't Miss This Summer

Amrutha Varshini
June 30, 2022
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