The use of artificial intelligence feels inevitable in just about every industry at this point.
Ecommerce, in particular, is one of the biggest adopters of AI; 84% of ecommerce brands reported that they were either actively working AI solutions into their business or cited it as a top priority in 2022.
With AI developments accelerating at a blistering pace and more tools cropping up in the space, we can only expect that number to jump toward 100% this year.
The good news here is that although AI is in an evolutionary boom, the areas of your ecommerce business that can benefit from those advancements aren’t changing at nearly as fast a pace.
You just have to identify those areas that you can improve and find the best AI tools for your ecommerce business.
AI is changing the way we think about ecommerce tech stacks
Let’s clear one thing up right off the bat: AI is not replacing humans.
As the Harvard Business review aptly put it: AI won’t replace humans – but humans with AI will replace humans without AI. So, if you’re an ecommerce marketer or operator, you need to figure out what AI tools you can leverage within your tech stack.
But before choosing the specific tools, it’s important to understand the areas of your business that you can automate and optimize with AI.
What can ecommerce stores automate with AI to increase sales?
When thinking about what you can automate with AI for your ecommerce store, it’s best to focus on things that will enhance the customer experience. That’s how you increase sales with AI.
Here are the 3 main buckets for ecommerce businesses that you should look at to improve with AI:
Marketing Automation AI
Automating various marketing tasks like product uploads, email outreach, and content publishing is commonplace. However, one of the pivotal aspects of marketing automation lies in personalization.
Utilizing AI, marketers can customize marketing campaigns and content for individual customers. Studies indicate that upwards of 80% of customers are inclined to make purchases from brands that provide personalized experiences.
AI can empower so many crucial functions like identifying trends within customer data and enabling the segmentation of customers into distinct groups. This empowers marketers to fine-tune campaigns for specific customer segments.
Great copywriting is a make or break for how you communicate the value props and key information of your products. With advancements in AI copywriting tools, you can equip your in-house or contract copywriters with a better way of writing effective product page and landing page copy, especially at scale.
The best AI copywriting tools for ecommerce are leveraging data to understand the type of copywriting that converts at a higher rate, and then suggesting and implementing copy accordingly.
Customer Support AI
Excellent customer support functions not only frees up your team to focus on other growth initiatives, but it also serves as a retention tool.
Keeping customers happy with great support - from chatbots, to personalized recommendations, to identifying issues and negative feedback - is essential. AI can keep your customer experience in the 5-star range while alleviating the manual lift of having your team take care of issues that AI is well equipped to take off your plate.
Here are the best AI tools for ecommerce stores
- Treat.io for data-backed creatives
- Jasper.ai for copy and content
- Tidio AI for customer success
- Market Muse for optimized content strategy
- Descript for videos and podcasts
- ViSenze for smart product recommendations and product discovery
- Hypersonix for pricing and inventory forecast
- Peel Magic Dashboards for automated analytics insights
1. High Converting Creative AI - Treat.io
Treat.io is an AI-powered creative generation tool. This tool is the perfect example of why AI will boost ecommerce – it helps you create personalized creative assets in just one click, after analyzing your existing creatives’ performance, customer behavior, and demographic details.
Treat finds high-performing design elements and replicates them in your designs.
What it’s best for: Creative assets and copy form the foundation of your conversions. You need to A/B test with multiple creatives to find the highest converting ones. But that requires time and money to spend on editors and photographers.
Treat helps you create multiple photos based on your needs with just one product image. You can try different backgrounds in various moods, lighting, and more.
Who should use it: Growth managers and marketers, retention managers.
Pricing: Treat is in beta mode currently but you can request early access.
2. AI Copy Writing Assistance - Jasper.ai
Jasper.ai is one of the most helpful AI writing tools for everything you need while running your store. This includes ad copy, product descriptions (with different formats like paragraphs and bullets), product pages, and social media copy.
Problem solved: Once you start scaling your business, you’ll need to add multiple product SKUs to your range, each of which demands individual product pages and product descriptions. The complex part is making the product description fit different platforms and formats such as Amazon, Walmart marketplace, or your own website.
Not to mention, the more you grow, you’ll need to be active on social media. But creating a daily caption or writing high-converting ad copy can get overwhelming quickly.
You can use Jasper.ai if you don’t have a copywriter and are short on time since it’s great for helping you scale content creation.
Best for: Marketers and small-scale ecommerce store owners.
Pricing: The pricing for Jasper.ai starts at $49 per month with a free 7-day trial.
3. AI Chat Bot for Customer Success - Tidio AI
Tidio is an AI chatbot for customer service with features like live chat, analytics, and the option to raise support tickets – all powered by artificial intelligence.
What it’s best for: Good customer service isn’t enough for a business – it has to be quick. And when you’re growing at a rapid pace, it’s difficult to hire customer success employees at the same rate as your growth. This is where an AI customer success tool comes in.
It gives you a self-service chatbot that answers key FAQs, such as order status, and product details. Plus, the chatbot also gives customers the option to create a support ticket if an agent isn’t available.
Who can use it: Customer success manager and support team.
Pricing: Tidio comes with a free version, making it accessible to small businesses. The starter plan starts at $29 per month.
4. Content Strategy AI - Market Muse
Market Muse is a content strategy tool that does the job of six AI marketing tools in one. It helps you with content planning, topic cluster creation, competitor analysis, keyword research, and creating content briefs.
What it’s best for: You don’t have to invest in multiple AI tools for your ecommerce store. Market Muse increases your content creation speed and effectiveness as it gives you strategy suggestions based on data analysis.
The chances of your store ranking on SERPs increase as you create content on proven frameworks. This means you’re not just pouring money into content – but also seeing tangible results.
Who can use it: content marketers.
Pricing: The standard plan starts at $149 per month with a 7-day free trial. Market Muse also offers a free plan with limited features.
5. Video and Podcast AI - Descript
Descript is an all-in-one AI tool for your video and podcasting needs. Unlike other AI marketing tools that focus on one aspect of your podcast or video, Descript does it all and manages the end-to-end workflow of video or podcast creation.
What it’s best for: Video and podcast creation are time-consuming processes. Plus, when you’re using multiple tools for recording, editing, and transcribing, the assets (video and sound files) have to be transferred, uploaded, and downloaded.
Descript solves all these problems: it cuts down the time, synthesizes the processes in one system, and reduces cost. In fact, you can directly publish the final files from Descript itself.
Who can use it: marketing teams and editors.
Pricing: Descript has a free plan with limited functionalities. The paid plans start at $15 per month.
6. Product Discovery & Smart Recommendation AI - ViSenze
ViSenze is one of the most useful AI marketing tools as it directly impacts your revenue bottom line. It allows your audience to search for a product with an existing picture they have – helping them find exactly what they need.
If your customers find what they’re looking for, the chances of conversion increase.
What it’s best for: You have a great product catalog and your marketing is perfect. But what’s the use if a prospect can’t find what they need easily?
ViSenze makes product discovery easy for your customers, suggesting similar products to what they need. This is extremely helpful as you can capture customers you would’ve lost if they’d had no access to this feature.
Who can use it: Website/app developers, retention managers.
Pricing: The pricing of the tool depends upon your individual use case and pattern.
7. Pricing and Inventory AI – Hypersonix
Hypersonix is an AI tool built for ecommerce stores to give you pricing and inventory forecasting recommendations. It helps you optimize your profits by giving you data-backed dynamic pricing suggestions, monitoring business KPIs, and analyzing business opportunities and risks.
What it’s best for: If your best-selling product has ever gone out of stock during a major holiday, this AI tool is for you. Hypersonix removes the guesswork for pricing and promotions. It analyzes buying behavior, store data, and available competitor data to create a comprehensive strategy for you.
It targets all the business areas that could be optimized for profits: Costs, inventory, website traffic, page views, and more.
Who can use it: growth managers and CRO teams.
Pricing: Hypersonix offers a free 30-day trial giving you access to the platform and limited features.
8. AI Data Analytics - Peel Magic Dashboards
We’ve been re-imagining Peel dashboards and rewired our unique insights to plug it into a generative AI model. Magic Dashboards is currently in beta and will be widely available soon!
What it’s best for: Imagine if you could go to ChatGPT and have it create dashboards by asking questions like:
“Which of my products are performing best?”
“How often are my customers repurchasing?”
“What discount codes have been most successful?”
And it produced a visual Dashboard with headlines and insights that gave your team guidance on how to interpret the trends in your data…
That’s exactly what Magic Dash does!
It’s open-ended AI discovery for your ecommerce data, like you’ve never experienced before.
Who can use it: product marketers, retention managers and founders
There’s still time to get access to the beta if you want to try it out ahead of our full release.