Prime Day 2021 absolutely shattered sales records with over 250 million products sold – a 42% increase from 2020. Needless to say, Prime Day is a massive opportunity for ecom brands. Pretty much a pre-game for Black Friday & Cyber Monday.
Great! But are you equipped to analyze the impact of Prime Day 2022 (and every other day of the year) on your business? If not, don’t stress it. We just dropped our Amazon Seller Central integration that’ll show an even fuller picture of your brand.
Let’s take Prime Day 2022 and transform it from a sales windfall to a win for both customer lifetime value (LTV) and long-term data-driven strategy.
Amazon Seller Central Analysis - What You Gain
We’ve had plenty of customers ask if Peel integrates with Amazon Seller Central to analyze post-purchase data. One of the biggest pieces of related feedback is that Shopify brands feel like they’re missing out on deep metrics and data when they sell on Amazon.
We wanted to bridge the gap and provide a holistic view of the entire business for brands. Simply put, if you’re selling on Amazon, but you’re only measuring the Shopify side of your business, you’re essentially flying partially blindfolded.
Our Amazon Seller Central integration gives you full access to all the growth metrics you’re familiar with in Peel, so you can analyze what’s undoubtedly one of the most critical sides of your business. Let’s take a quick peek at what you get access to.
Cohort Analysis for Amazon Seller Central
Yup. You read it right! We’re seriously bringing you Cohort Analysis for Amazon. Seller central can feel like a whole different part of your business. Amazon customers might feel more like 3rd party customers that you’re serving from afar. That’s because until now, Amazon data didn’t live in the same place as your primary website data.
That can put a lot of distance between you and your Amazon customers. But why should they be any different than those who purchase on your site? If customers are loving your products, why shouldn’t you understand their behavior and learn how to market even better to them?
Just because those customers purchased on Amazon doesn’t mean they won’t bring long term value to your brand.
That’s where Amazon Seller Central Cohort Analysis comes in. Your customers are grouped by the months that you acquired them and you can see their performance over time. From Cohorts Revenue to Cohorts Retention metrics, you can see how your Amazon customers are spending over time and when they are coming back to repurchase.
Understanding your customer behavior no longer stops at the door of your website. Get a better grasp of cohort LTV, AOV, repurchase rate and more. Your Amazon customer cohorts will unlock a treasure trove of data you can use to improve product offerings, marketing messaging and everything that’ll drive growth!
If you want to know more about the value of Cohort Analysis, check out our quick breakdown of the need-to-know!
What Brands Want with Amazon Seller Central Analysis
We’re working with so many brands who have questions like:
What’s the repurchase rate of a certain product on Amazon vs. our main website?
Do spikes in Amazon sales during certain months translate into more brand awareness and discovery (i.e. more purchases on their main site)?
What’s the Average Order Value (AOV) of our Amazon customers vs. our main site customers? How does that impact our marketing and advertising strategies?
There’s so much discovery to be had with connecting Amazon Seller Central to Peel. So many of our customers are now getting the full picture of their overall performance by using the connection.
100+ Automated Amazon Metrics
If you’re familiar with Peel, you’ll know that along with our signature cohort analysis, we have a whole host of metrics for you to dig into. And now you can look at each one of those specifically with your Amazon data.
Here are the data categories what you get access to:
- Cohorts Retention
- Cohorts Revenue
And each one of those has a whole subset of growth metrics under its umbrella for you to dive into.
Get going with fully automated metrics for your Shopify and Amazon Seller Central. Start a free 15-day trial now!