What is gross profit margin?
Gross profit margin refers to the money your store has earned after subtracting the costs associated with creating, acquiring and selling your products. It's your net sales minus cost of goods sold: Net Sales - COGS.
What does my gross profit margin tell me?
Gross profit is a great benchmark for showing you how efficient your production costs and product pricing are. You can also segment the data based on individual items to see which ones are the biggest revenue drivers.