What is gross sales?
Your gross sales is the total unadjusted sales of your business within a set time period. You can calculate your gross sales by totaling all sales within a given time.
What can my gross sales tell me?
While the gross sales metric does not represent the full picture, it can be useful for quickly tracking consumer spending over a period of time. For more insight, you can compare your gross sales to net sales you gain valuable insight into product quality, pricing increases and discount usage. Segmenting your gross sales for specific products and comparing it to the product's net sales allow you to understand which of your products are revenue drivers.