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Popular reads

The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Cohort analysis is a powerful way to get insights into customer behavior. In this actionable guide, you’ll learn strategies to boost retention and reduce churn.

Venkata Subramanian Ravi
August 25, 2025
11 minutes
min read
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Ecommerce

BFCM Marketing - How to Retain Shoppers After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
August 25, 2025
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Amazon Data Update: What Merchants Should Know About Recent API Changes

Amazon recently removed a key customer identifier from its API, which impacts how analytics platforms track repeat customers across orders. As a result, certain metrics in Peel including repeat customer rate, LTV, and cohort analysis, may appear inconsistent for Amazon data. This post explains what changed, what metrics are affected, and how the Peel team is responding.

Jordan Berg
April 2, 2026
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Ecommerce

How First-Purchase Discounts Impact LTV

Are first-purchase discounts boosting your sales or hurting your customer lifetime value (LTV)? Learn how to find the right balance using cohort analysis and smart discount strategies.

Venkata Subramanian Ravi
August 25, 2025
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How to guide

Learn how to use RFM data and get insights for informed decision-making, targeted marketing, and increased success with your new product launches.
How-to Guide

Cracking the Product Launch Code With RFM Insights

Venkata Subramanian Ravi
August 25, 2025
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Discover how to use RFM analysis to identify and engage your most valuable customers. Learn practical strategies to boost retention, increase sales, and maximize profits.
How-to Guide

The RFM Playbook: Winning Big with High-Value Customers

Venkata Subramanian Ravi
August 25, 2025
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Begin your journey with Peel using our Peel Quickstart guide, designed to help you navigate and utilize our analytics tools effectively.
How-to Guide

QuickStart Guide: Getting Started in Peel

John Abbasi
August 30, 2023
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You can get your Amazon Seller Central data in 3 main ways: the Amazon Seller Dashboard, exported data reports, and the Amazon Selling Partner API.
How-to Guide

How to Get Your Amazon Seller Central Data

Nicolas Grasset
July 3, 2023
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Access our comprehensive ecommerce analytics guide to learn about essential tools and strategies for your online store.
How-to Guide

Ecommerce Analytics Guide

John Abbasi
January 13, 2023
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Cohort analysis is a type of behavioral analytics that groups people based on common characteristics prior to analysis; this guide teaches you everything you need to leverage cohort data for your ecommerce site.
How-to Guide

Cohort Analysis Guide: Improve Customer Retention

January 13, 2023
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Retention

Discover proven retention marketing strategies and see examples of successful implementations.
Retention

What is Retention Marketing? Strategies & Examples

Ben Hindman
June 23, 2023
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Customer Retention refers to the rate at which customers continue to purchase goods or services from a business over time. Learn everything you need to know about customer retention including how to calculate, examples and strategies.
Retention

What is Customer Retention? Definition, Strategies & Examples

John Abbasi
May 2, 2023
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RFM Analysis gives you a breakdown of 10 behavioral customer segments. In part 2 of our RFM strategy guide, we go over how to engage your less engaged customers who may be slipping from your sales cycle.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt. 2

John Abbasi
April 26, 2023
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RFM analysis automatically gives you 10 customer segments based on purchasing behavior. Learn how to engage those customer segments in part 1 of our RFM strategy guide.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt.1

John Abbasi
April 4, 2023
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RFM Analysis is an ecommerce measurement method that quantifies customer behavior based on the Recency, Frequency, and Monetary value of their purchases. Learn how Peel just added RFM analysis to the platform.
Retention

What is RFM Analysis?

John Abbasi
February 27, 2023
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Learn how to increase LTV by delivering personalized experiences that boost customer retention, loyalty, and long-term revenue.
Retention

Increasing LTV: Personalizing the Customer Experience

John Abbasi
February 3, 2023
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Listicle

Discover essential metrics to transform one-time buyers into loyal subscribers. Learn strategies to boost subscription rates and enhance customer retention.
Listicle

5 Metrics to Convert More One Time Purchasers to Subscribers

Nicolas Grasset
February 22, 2023
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Learn about 8 essential ecommerce metrics to boost growth and measure your online business success.
Listicle

8 Ecommerce Metrics to Help You Grow in 2023

Yasmin Nozari
February 17, 2023
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Discover our top 5 ecommerce trends predictions for 2025 to stay competitive in the online marketplace.
Listicle

5 Predictions for Ecommerce Trends in 2023

Nicolas Grasset
January 26, 2023
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Explore our comprehensive Black Friday checklist tailored for ecommerce brands, featuring top strategies from industry leaders to maximize your BFCM sales and customer retention.
Listicle

Black Friday Checklists You Should Be Paying Attention To

November 9, 2022
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Learn how to prepare for BFCM with five actionable data strategies to boost sales, optimize marketing, and enhance customer retention during the holiday shopping season.
Listicle

5 Ways to Prep your Data for your BFCM Strategy & Execution

September 14, 2022
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Discover Peel Insights' top 5 ecommerce brand picks for summer, featuring unique products from Netti, NOBULL, Ka’Chava, Aloha Collection, and URWizards to enhance your seasonal activities.
Listicle

Peel Picks: 5 Ecommerce Brands You Can't Miss This Summer

June 30, 2022
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