12 seats · Applications open
Help us Peel back what comes next.
A curated partner program to shape our product refresh — your voice, our roadmap.
12
Advisory seats
6 mo
Commitment
4
Sessions per year
~2 hrs
Monthly effort
Q1 2027
Launch
overview
A seat at the table where decisions are made.
Peel is undergoing its most significant product refresh to date. Before we ship, we want the people who know our platform deepest — our best-fit customers — shaping what gets built. The Peel Insights Advisory Program gives 12 hand-selected partners early access, direct input, and a seat at the table where decisions are made.
Program structure
Four ways you'll shape the build
Monthly check-ins
30-min async survey or live call. Share reactions to features in progress, flag pain points, and answer targeted questions from product and design.
Quarterly roundtables
60-min live session with the Peel Head of Product and Head of Marketing. Structured discussion, feature previews, and peer input with fellow advisory partners.
Beta access
First look at all major features 4–6 weeks before GA. Test real builds in your environment and provide structured feedback via our advisory portal.
Monthly check-ins
30-min async survey or live call. Share reactions to features in progress, flag pain points, and answer targeted questions from product and design.
Program structure
Six months, four phases.
Onboarding through launch preview, kicking off Q3 2026 and wrapping with early GA access in Q1 2027.
Onboarding
Month 1 · Q3 2026
Kick-off call, baseline survey, portal access, Slack onboarding. Meet the product team and review the refresh roadmap.
Discovery feedback
Months 2–3
Monthly async surveys + first quarterly roundtable. Focus: core UX flows, data model changes, and new analytics surfaces.
Beta testing
Months 4–5
Live beta builds in your environment. Structured feedback sessions + second quarterly roundtable. Influence final release decisions.
Launch preview & wrap-up
Month 6 · Q1 2027
Early GA access, final advisory session, and a celebration of your contributions. Optional case study or co-announcement opportunity.
Incentives
What advisory partners receive in return
Advisory work is real work. Partners leave the program with credits, access, and recognition.
3 months free
Applied to your account upon program completion.
Founding advisor recognition
Named in the product and in our launch materials.
Early GA access
Thirty days ahead of the market.
Direct Head of Product access
For roadmap discussions throughout the program.
Co-marketing opportunity
Joint case study or press mention at launch, plus preferred renewal pricing as a program graduate.
Relay Commerce suite discount
Exclusive discount on Smartrr, Relo, SavedBy, Fomo, SalesPop and SmartrMail.
Incentives
What advisory partners receive in return
Advisory partners must meet all of the following:
GMV
$5M+ annual volume
Platform
Shopify (primary)
Offer model
Subscription — Recharge, Skio, Stay.AI, Smartrr, Loop
Email tool
Active Klaviyo user
What we ask in return.
Roughly two hours a month, and candour.
- Complete monthly async feedback within 5 business days of each prompt (~30 min/month)
- Attend at least 3 of 4 quarterly roundtable sessions (60 min each, scheduled in advance)
- Sign a standard NDA covering all pre-release features, roadmap details, and advisory discussions
- Provide candid, direct feedback — we want honest signal, not validation
- Designate a primary contact at Director level or above with authority to represent your team
Apply
Take a seat at the table.
Join a small group of partners helping us build a better Peel.