Glossary

Browse the popular Metric examples that Peel automatically calculates to help you measure your business' performance effectively.

REVENUE

Sales

Sum of revenue for the past 30 days
REVENUE

New Sales

Sum of new revenue for the past 30 days
REVENUE

Returning Sales

Sum of returning revenue for the past 30 days
REVENUE

Pacing Sales

Pacing of revenue per 30 days or quarter
REVENUE

Growth Rate

Percentage of the difference in revenue over the past 30 days
TRANSACTIONS

Transactional Sales

Transactional Sales Money earned through individual purchases
TRANSACTIONS

New Transactional Sales

Money earned through individual purchases from first-time customers
TRANSACTIONS

Returning Transactional Sales

Money earned through individual purchases from returning customers
SUBSCRIPTIONS

Recurring Sales

A normalized measure of a business’ predictable revenue that it expects to earn each month
SUBSCRIPTIONS

New Recurring Sales

Revenue from the first order made by new subscribers
SUBSCRIPTIONS

Returning Recurring Sales

Revenue from the recurring orders made by existing subscribers
CUSTOMERS

Average Revenue Per Customer

Sum of revenue for past 30 days divided by number of unique active customers
CUSTOMERS

Month over Month Retention

Percentage of customers not lost between two periods of time
CUSTOMERS

Customers

Number of customers who had joined the service in the past 30 days
CUSTOMERS

Users

Number of new users who signed up in the past 30 days
ORDERS

Orders

Sum of the number of orders for the past month
ORDERS

New Orders

Sum of the number of new orders for the past month
ORDERS

Returning Orders

Sum of the number of returning orders for the past month
TRANSACTIONS

Average Order Value

Average amount spent each time a customer places an order
ORDERS

Products Sold

Number of products sold for the past month