What is a channel?
An ecommerce channel is any platform that you use to sell your products. This could be your online store, Instagram, Facebook page, or a brick-and-mortar shop. Selling across a variety of channels allows you to maximize your customer base while increasing brand awareness. Just be sure to leverage your Shopify account to track all of your sales across these different avenues.
Multichannel sales strategy
To ensure your store's success, it's important to meet your customers where they spend most of their time. It's also important to diversify your sales channels to capitalize on trends and hedge against marketplace changes. Selling via multiple channels from your centralized e-commerce site allows you to aggregate and segment data so you can see how different marketing and product strategies succeed in different environments. Tracking channel performance can be some of the most important data for understanding and refining your customer journey. Peel's multi-touch attribution tools help you track your marketing channel performance via UTM tagging.