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Popular reads

The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Cohort analysis is a powerful way to get insights into customer behavior. In this actionable guide, you’ll learn strategies to boost retention and reduce churn.

Venkata Subramanian Ravi
August 25, 2025
11 minutes
min read
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Ecommerce

BFCM Marketing - How to Retain Shoppers After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
August 25, 2025
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Amazon Data Update: What Merchants Should Know About Recent API Changes

Amazon recently removed a key customer identifier from its API, which impacts how analytics platforms track repeat customers across orders. As a result, certain metrics in Peel including repeat customer rate, LTV, and cohort analysis, may appear inconsistent for Amazon data. This post explains what changed, what metrics are affected, and how the Peel team is responding.

Jordan Berg
April 2, 2026
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Ecommerce

How First-Purchase Discounts Impact LTV

Are first-purchase discounts boosting your sales or hurting your customer lifetime value (LTV)? Learn how to find the right balance using cohort analysis and smart discount strategies.

Venkata Subramanian Ravi
August 25, 2025
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Peel updates
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Retention
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How to guide

Learn how to use RFM data and get insights for informed decision-making, targeted marketing, and increased success with your new product launches.
How-to Guide

Cracking the Product Launch Code With RFM Insights

Venkata Subramanian Ravi
August 25, 2025
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Discover how to use RFM analysis to identify and engage your most valuable customers. Learn practical strategies to boost retention, increase sales, and maximize profits.
How-to Guide

The RFM Playbook: Winning Big with High-Value Customers

Venkata Subramanian Ravi
August 25, 2025
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Begin your journey with Peel using our Peel Quickstart guide, designed to help you navigate and utilize our analytics tools effectively.
How-to Guide

QuickStart Guide: Getting Started in Peel

John Abbasi
August 30, 2023
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You can get your Amazon Seller Central data in 3 main ways: the Amazon Seller Dashboard, exported data reports, and the Amazon Selling Partner API.
How-to Guide

How to Get Your Amazon Seller Central Data

Nicolas Grasset
July 3, 2023
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Access our comprehensive ecommerce analytics guide to learn about essential tools and strategies for your online store.
How-to Guide

Ecommerce Analytics Guide

John Abbasi
January 13, 2023
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Cohort analysis is a type of behavioral analytics that groups people based on common characteristics prior to analysis; this guide teaches you everything you need to leverage cohort data for your ecommerce site.
How-to Guide

Cohort Analysis Guide: Improve Customer Retention

January 13, 2023
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Retention

Getting to know the people who buy from you helps improve marketing efforts, develop better products, and create a base of loyal customers - it’s a no brainer. But how do you attract them in the first place? Discounts and promo codes.
Retention

DTC Promo Codes: How to Use Them and Measure Success

June 30, 2022
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Dive into the customers returning rate DTC metric to gauge repeat customer behavior and enhance retention strategies.
Retention

DTC Metrics Series: Customers Returning Rate

June 30, 2022
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Learn how to supercharge your store with data collection techniques, providing actionable insights into customer behavior.
Retention

Supercharge Your Store Part 1: Collect The Right Data

June 30, 2022
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Learn how to analyze and improve your Shopify customer journey to boost conversions, enhance user experience, and drive long-term retention.
Retention

Supercharge Your Store Part 2: Mapping Your Customer Journey

June 30, 2022
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Learn effective customer retention strategies to increase loyalty and drive repeat business for your brand.
Retention

Supercharge Your Store Part 3: Boost Your Customer Retention

June 30, 2022
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The goal of customer acquisition is to...acquire new customers! Facebook Ads Manager might tell you that you achieved a 5x return on ad spend, but how can you tell if that spend was from new customers vs your customers making a repeat purchase?
Retention

Supercharge Your Store Part 4: Boost Your Customer Acquisition Engine

June 30, 2022
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Listicle

Set and achieve these 8 important online store goals to drive success and growth in your ecommerce business.
Listicle

8 Achievable Online Store Goals That Matter

June 30, 2022
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Explore our curated holiday gift guide for DTC brands, featuring top selections to delight your loved ones this season.
Listicle

2020 Holiday Gift Guide: Our Favorite DTC Brands

June 30, 2022
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Discover how automated analytics can drive business growth through these five effective strategies.
Listicle

5 Ways an Automated Analytics Platform Can Keep Your Business Growing

June 30, 2022
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Stay ahead with insights into the top ecommerce trends and strategies to thrive in the evolving market.
Listicle

2021 E-Commerce Trends: What to Watch and How to Thrive

June 30, 2022
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Pal Mowing - Peel Insights - Analytics for DTC Brands