Get insights delivered straight to your inbox.

Peel back the complexity from e-commerce and retention to scale your growth.

Popular reads

The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Cohort analysis is a powerful way to get insights into customer behavior. In this actionable guide, you’ll learn strategies to boost retention and reduce churn.

Venkata Subramanian Ravi
August 25, 2025
11 minutes
min read
Read more
Ecommerce

BFCM Marketing - How to Retain Shoppers After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
August 25, 2025
Read more

Amazon Data Update: What Merchants Should Know About Recent API Changes

Amazon recently removed a key customer identifier from its API, which impacts how analytics platforms track repeat customers across orders. As a result, certain metrics in Peel including repeat customer rate, LTV, and cohort analysis, may appear inconsistent for Amazon data. This post explains what changed, what metrics are affected, and how the Peel team is responding.

Jordan Berg
April 2, 2026
Read more
Ecommerce

How First-Purchase Discounts Impact LTV

Are first-purchase discounts boosting your sales or hurting your customer lifetime value (LTV)? Learn how to find the right balance using cohort analysis and smart discount strategies.

Venkata Subramanian Ravi
August 25, 2025
Read more
Peel updates
E-commerce Strategy
How-to Guide
Retention
Listicle
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get insights delivered straight to your inbox.

How to guide

Learn how to use RFM data and get insights for informed decision-making, targeted marketing, and increased success with your new product launches.
How-to Guide

Cracking the Product Launch Code With RFM Insights

Venkata Subramanian Ravi
August 25, 2025
Read more
Discover how to use RFM analysis to identify and engage your most valuable customers. Learn practical strategies to boost retention, increase sales, and maximize profits.
How-to Guide

The RFM Playbook: Winning Big with High-Value Customers

Venkata Subramanian Ravi
August 25, 2025
Read more
Begin your journey with Peel using our Peel Quickstart guide, designed to help you navigate and utilize our analytics tools effectively.
How-to Guide

QuickStart Guide: Getting Started in Peel

John Abbasi
August 30, 2023
Read more
You can get your Amazon Seller Central data in 3 main ways: the Amazon Seller Dashboard, exported data reports, and the Amazon Selling Partner API.
How-to Guide

How to Get Your Amazon Seller Central Data

Nicolas Grasset
July 3, 2023
Read more
Access our comprehensive ecommerce analytics guide to learn about essential tools and strategies for your online store.
How-to Guide

Ecommerce Analytics Guide

John Abbasi
January 13, 2023
Read more
Cohort analysis is a type of behavioral analytics that groups people based on common characteristics prior to analysis; this guide teaches you everything you need to leverage cohort data for your ecommerce site.
How-to Guide

Cohort Analysis Guide: Improve Customer Retention

January 13, 2023
Read more

Retention

Discover proven retention marketing strategies and see examples of successful implementations.
Retention

What is Retention Marketing? Strategies & Examples

Ben Hindman
June 23, 2023
Read more
Customer Retention refers to the rate at which customers continue to purchase goods or services from a business over time. Learn everything you need to know about customer retention including how to calculate, examples and strategies.
Retention

What is Customer Retention? Definition, Strategies & Examples

John Abbasi
May 2, 2023
Read more
RFM Analysis gives you a breakdown of 10 behavioral customer segments. In part 2 of our RFM strategy guide, we go over how to engage your less engaged customers who may be slipping from your sales cycle.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt. 2

John Abbasi
April 26, 2023
Read more
RFM analysis automatically gives you 10 customer segments based on purchasing behavior. Learn how to engage those customer segments in part 1 of our RFM strategy guide.
Retention

RFM Strategy: How to Engage Your Customer Segments Pt.1

John Abbasi
April 4, 2023
Read more
RFM Analysis is an ecommerce measurement method that quantifies customer behavior based on the Recency, Frequency, and Monetary value of their purchases. Learn how Peel just added RFM analysis to the platform.
Retention

What is RFM Analysis?

John Abbasi
February 27, 2023
Read more
Learn how to increase LTV by delivering personalized experiences that boost customer retention, loyalty, and long-term revenue.
Retention

Increasing LTV: Personalizing the Customer Experience

John Abbasi
February 3, 2023
Read more

Listicle

Learn the 7 key customer retention metrics to track and how they can improve your ecommerce strategy.
Listicle

The 7 Customer Retention Metrics You Need to Be Measuring Right Now

June 30, 2022
Read more
Implement these five sustainability ideas for Shopify stores to make your e-commerce business more eco-friendly.
Listicle

Sustainable E-commerce: 5 Sustainability Ideas for Shopify Stores

June 30, 2022
Read more
Learn how ecommerce data automation can streamline your analytics processes and provide real-time insights.
Listicle

Ecommerce Data Automation: Are You Doing it Right? (+ 5 Benefits for Your Business in 2021)

June 30, 2022
Read more
Understand the essential ecommerce KPIs and metrics to monitor for assessing your online store's performance.
Listicle

The Top 12 Metrics to Track for Ecommerce

June 30, 2022
Read more
Uncover why implementing data analytics tools is crucial for your ecommerce store's success and growth.
Listicle

4 Reasons Your Ecommerce Store Should Set Up Data Analytics Tools

June 30, 2022
Read more
Discover 5 effective ways to increase AOV for Shopify stores, boosting your revenue and customer satisfaction.
Listicle

5 Ways for Shopify Stores to Increase Average Order Value

June 30, 2022
Read more
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Peel today. Retain to Gain tomorrow.

Sign up
Pal Mowing - Peel Insights - Analytics for DTC Brands