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Popular reads

The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Cohort analysis is a powerful way to get insights into customer behavior. In this actionable guide, you’ll learn strategies to boost retention and reduce churn.

Venkata Subramanian Ravi
August 25, 2025
11 minutes
min read
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Ecommerce

BFCM Marketing - How to Retain Shoppers After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
August 25, 2025
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Amazon Data Update: What Merchants Should Know About Recent API Changes

Amazon recently removed a key customer identifier from its API, which impacts how analytics platforms track repeat customers across orders. As a result, certain metrics in Peel including repeat customer rate, LTV, and cohort analysis, may appear inconsistent for Amazon data. This post explains what changed, what metrics are affected, and how the Peel team is responding.

Jordan Berg
April 2, 2026
Read more
Ecommerce

How First-Purchase Discounts Impact LTV

Are first-purchase discounts boosting your sales or hurting your customer lifetime value (LTV)? Learn how to find the right balance using cohort analysis and smart discount strategies.

Venkata Subramanian Ravi
August 25, 2025
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Peel updates
E-commerce Strategy
How-to Guide
Retention
Listicle
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How to guide

Average Revenue Per User (ARPU) is a metric that tell you how much your customers are spending, on average, during a given time period. Measuring, managing, and improving ARPU are critical practices for ecommerce businesses.
How-to Guide

What Is Average Revenue Per User (ARPU) and How to Calculate it

June 30, 2022
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Improve ad campaigns with performance marketing segmentation updates in Peel.
How-to Guide

Introducing Performance Marketing & Segmentation Updates

June 30, 2022
Read more

Retention

Cohort analysis is a powerful way to get insights into customer behavior. In this actionable guide, you’ll learn strategies to boost retention and reduce churn.
Retention

The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Venkata Subramanian Ravi
August 25, 2025
Read more
Amazon removed a key customer identifier from its API in February 2026, impacting repeat customer tracking, LTV, and cohort analysis in analytics platforms like Peel.
Retention

Amazon Data Update: What Merchants Should Know About Recent API Changes

Jordan Berg
April 2, 2026
Read more
Leverage RFM analysis for email ROI to segment customers, boost engagement, and increase conversions. Optimize email campaigns with data-driven insights.
Retention

Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Venkata Subramanian Ravi
October 1, 2024
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Discover how using RFM to improve ROI can enhance your advertising strategies by targeting high-value customer segments, leading to better returns on investment.
Retention

RFM to ROI: How to Use RFM Analysis to Transform Your Ad Performance

Venkata Subramanian Ravi
October 1, 2024
Read more
Find out: is Retention.com is safe for your D2C business along with how it works and how your Shopify brand might benefit from it
Retention

Is Retention.com Safe? A Guide to How it Works

John Abbasi
September 12, 2023
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Discover the top Triple Whale alternatives to enhance your ecommerce analytics capabilities.
Retention

Triple Whale Alternatives

Nicolas Grasset
July 12, 2023
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Listicle

Set and achieve these 8 important online store goals to drive success and growth in your ecommerce business.
Listicle

8 Achievable Online Store Goals That Matter

June 30, 2022
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Explore our curated holiday gift guide for DTC brands, featuring top selections to delight your loved ones this season.
Listicle

2020 Holiday Gift Guide: Our Favorite DTC Brands

June 30, 2022
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Discover how automated analytics can drive business growth through these five effective strategies.
Listicle

5 Ways an Automated Analytics Platform Can Keep Your Business Growing

June 30, 2022
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Stay ahead with insights into the top ecommerce trends and strategies to thrive in the evolving market.
Listicle

2021 E-Commerce Trends: What to Watch and How to Thrive

June 30, 2022
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Pal Mowing - Peel Insights - Analytics for DTC Brands