Get insights delivered straight to your inbox.

Peel back the complexity from e-commerce and retention to scale your growth.

Popular reads

The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Cohort analysis is a powerful way to get insights into customer behavior. In this actionable guide, you’ll learn strategies to boost retention and reduce churn.

Venkata Subramanian Ravi
August 25, 2025
11 minutes
min read
Read more
Ecommerce

BFCM Marketing - How to Retain Shoppers After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
August 25, 2025
Read more

Amazon Data Update: What Merchants Should Know About Recent API Changes

Amazon recently removed a key customer identifier from its API, which impacts how analytics platforms track repeat customers across orders. As a result, certain metrics in Peel including repeat customer rate, LTV, and cohort analysis, may appear inconsistent for Amazon data. This post explains what changed, what metrics are affected, and how the Peel team is responding.

Jordan Berg
April 2, 2026
Read more
Ecommerce

How First-Purchase Discounts Impact LTV

Are first-purchase discounts boosting your sales or hurting your customer lifetime value (LTV)? Learn how to find the right balance using cohort analysis and smart discount strategies.

Venkata Subramanian Ravi
August 25, 2025
Read more
Peel updates
E-commerce Strategy
How-to Guide
Retention
Listicle
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get insights delivered straight to your inbox.

How to guide

Average Revenue Per User (ARPU) is a metric that tell you how much your customers are spending, on average, during a given time period. Measuring, managing, and improving ARPU are critical practices for ecommerce businesses.
How-to Guide

What Is Average Revenue Per User (ARPU) and How to Calculate it

June 30, 2022
Read more
Improve ad campaigns with performance marketing segmentation updates in Peel.
How-to Guide

Introducing Performance Marketing & Segmentation Updates

June 30, 2022
Read more

Retention

Cohort analysis is a powerful way to get insights into customer behavior. In this actionable guide, you’ll learn strategies to boost retention and reduce churn.
Retention

The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Venkata Subramanian Ravi
August 25, 2025
Read more
Amazon removed a key customer identifier from its API in February 2026, impacting repeat customer tracking, LTV, and cohort analysis in analytics platforms like Peel.
Retention

Amazon Data Update: What Merchants Should Know About Recent API Changes

Jordan Berg
April 2, 2026
Read more
Leverage RFM analysis for email ROI to segment customers, boost engagement, and increase conversions. Optimize email campaigns with data-driven insights.
Retention

Tailored to Convert: The Detailed Guide to Sending Better Emails With RFM Analysis

Venkata Subramanian Ravi
October 1, 2024
Read more
Discover how using RFM to improve ROI can enhance your advertising strategies by targeting high-value customer segments, leading to better returns on investment.
Retention

RFM to ROI: How to Use RFM Analysis to Transform Your Ad Performance

Venkata Subramanian Ravi
October 1, 2024
Read more
Find out: is Retention.com is safe for your D2C business along with how it works and how your Shopify brand might benefit from it
Retention

Is Retention.com Safe? A Guide to How it Works

John Abbasi
September 12, 2023
Read more
Discover the top Triple Whale alternatives to enhance your ecommerce analytics capabilities.
Retention

Triple Whale Alternatives

Nicolas Grasset
July 12, 2023
Read more

Listicle

Learn the 7 key customer retention metrics to track and how they can improve your ecommerce strategy.
Listicle

The 7 Customer Retention Metrics You Need to Be Measuring Right Now

June 30, 2022
Read more
Implement these five sustainability ideas for Shopify stores to make your e-commerce business more eco-friendly.
Listicle

Sustainable E-commerce: 5 Sustainability Ideas for Shopify Stores

June 30, 2022
Read more
Learn how ecommerce data automation can streamline your analytics processes and provide real-time insights.
Listicle

Ecommerce Data Automation: Are You Doing it Right? (+ 5 Benefits for Your Business in 2021)

June 30, 2022
Read more
Understand the essential ecommerce KPIs and metrics to monitor for assessing your online store's performance.
Listicle

The Top 12 Metrics to Track for Ecommerce

June 30, 2022
Read more
Uncover why implementing data analytics tools is crucial for your ecommerce store's success and growth.
Listicle

4 Reasons Your Ecommerce Store Should Set Up Data Analytics Tools

June 30, 2022
Read more
Discover 5 effective ways to increase AOV for Shopify stores, boosting your revenue and customer satisfaction.
Listicle

5 Ways for Shopify Stores to Increase Average Order Value

June 30, 2022
Read more
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Peel today. Retain to Gain tomorrow.

Sign up
Pal Mowing - Peel Insights - Analytics for DTC Brands