Get insights delivered straight to your inbox.

Peel back the complexity from e-commerce and retention to scale your growth.

Popular reads

The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Cohort analysis is a powerful way to get insights into customer behavior. In this actionable guide, you’ll learn strategies to boost retention and reduce churn.

Venkata Subramanian Ravi
August 25, 2025
11 minutes
min read
Read more
Ecommerce

BFCM Marketing - How to Retain Shoppers After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
August 25, 2025
Read more
Ecommerce

How First-Purchase Discounts Impact LTV

Are first-purchase discounts boosting your sales or hurting your customer lifetime value (LTV)? Learn how to find the right balance using cohort analysis and smart discount strategies.

Venkata Subramanian Ravi
August 25, 2025
Read more
Guide

Cracking the Product Launch Code With RFM Insights

Learn how to use RFM data and get insights for informed decision-making, targeted marketing, and increased success with your new product launches.

Venkata Subramanian Ravi
August 25, 2025
Read more
Peel updates
E-commerce Strategy
How-to Guide
Retention
Listicle
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get insights delivered straight to your inbox.

How to guide

Average Revenue Per User (ARPU) is a metric that tell you how much your customers are spending, on average, during a given time period. Measuring, managing, and improving ARPU are critical practices for ecommerce businesses.
How-to Guide

What Is Average Revenue Per User (ARPU) and How to Calculate it

Amrutha Varshini
June 30, 2022
Read more
Improve ad campaigns with performance marketing segmentation updates in Peel.
How-to Guide

Introducing Performance Marketing & Segmentation Updates

Amrutha Varshini
June 30, 2022
Read more

Retention

Retention Rate and Repurchase Rate are critically important metrics for any ecommerce businesses. Measuring how often customers are coming back for subsequent purchases within monthly cohorts can unlock huge growth potential for DTC brands.
Retention

Repurchase vs. Retention Rate: How to measure and why these metrics are essential for DTC brands

Amrutha Varshini
June 30, 2022
Read more
Learn the importance of LTV in ecommerce and how to measure lifetime value metrics to boost your online business profitability.
Retention

Why LTV Metrics Are Crucial for Your Marketing Strategy and How to Measure Them

Amrutha Varshini
June 30, 2022
Read more
Use Recharge analytics to track subscription performance, predict churn, and increase retention.
Retention

Grow your Subscriptions: Connect Recharge data to Peel

Amrutha Varshini
June 30, 2022
Read more
Learn how optimizing your LTV to CAC ratio for sales performance control can help drive sustainable growth and profitability in ecommerce.
Retention

Get More Control Over Sales Performance Calculating Your LTV-to-CAC Ratio

Amrutha Varshini
June 30, 2022
Read more

Listicle

Explore essential customer loyalty tools for Shopify brands to enhance retention and drive repeat purchases.
Listicle

Must-Have Customer Loyalty Tools for Shopify Brands

Amrutha Varshini
June 30, 2022
Read more
Implement effective subscription analytics strategies to enhance customer retention and lifetime value in your ecommerce business.
Listicle

3 Strategies to Improve Ecommerce Subscriptions

Amrutha Varshini
June 30, 2022
Read more
Explore effective ecommerce supply chain strategies to streamline operations and meet customer demands efficiently.
Listicle

6 Strategies to Help Ecommerce Supply Chains This Holiday Season

Amrutha Varshini
June 30, 2022
Read more
Explore our top 10 Shopify apps that every ecommerce store should use to improve conversions, marketing, and operations.
Listicle

The 10 Shopify Apps Every Brand Must Have for 2022

Amrutha Varshini
June 30, 2022
Read more
Discover actionable strategies on how to increase AOV and LTV to maximize revenue, boost repeat purchases, and improve customer lifetime value.
Listicle

3 Easy Techniques to Increase the Average Order Value and Lifetime Value of Your E-Commerce Customers

Amrutha Varshini
June 30, 2022
Read more
Discover five effective ways to boost your ecommerce revenue using data-driven strategies, including personalized upselling, enhancing customer retention, and optimizing inventory management.
Listicle

5 Ways Data Can Help to Dramatically Increase Your Ecommerce Revenue

Amrutha Varshini
June 30, 2022
Read more
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Peel today. Retain to Gain tomorrow.

Sign up
Pal Mowing - Peel Insights - Analytics for DTC Brands