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The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Cohort analysis is a powerful way to get insights into customer behavior. In this actionable guide, you’ll learn strategies to boost retention and reduce churn.

Venkata Subramanian Ravi
August 25, 2025
11 minutes
min read
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Ecommerce

BFCM Marketing - How to Retain Shoppers After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
August 25, 2025
Read more
Ecommerce

How First-Purchase Discounts Impact LTV

Are first-purchase discounts boosting your sales or hurting your customer lifetime value (LTV)? Learn how to find the right balance using cohort analysis and smart discount strategies.

Venkata Subramanian Ravi
August 25, 2025
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Guide

Cracking the Product Launch Code With RFM Insights

Learn how to use RFM data and get insights for informed decision-making, targeted marketing, and increased success with your new product launches.

Venkata Subramanian Ravi
August 25, 2025
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Peel updates
E-commerce Strategy
How-to Guide
Retention
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How to guide

Average Revenue Per User (ARPU) is a metric that tell you how much your customers are spending, on average, during a given time period. Measuring, managing, and improving ARPU are critical practices for ecommerce businesses.
How-to Guide

What Is Average Revenue Per User (ARPU) and How to Calculate it

Amrutha Varshini
June 30, 2022
Read more
Improve ad campaigns with performance marketing segmentation updates in Peel.
How-to Guide

Introducing Performance Marketing & Segmentation Updates

Amrutha Varshini
June 30, 2022
Read more

Retention

Dive into the customers returning rate DTC metric to gauge repeat customer behavior and enhance retention strategies.
Retention

DTC Metrics Series: Customers Returning Rate

Amrutha Varshini
June 30, 2022
Read more
Learn how to supercharge your store with data collection techniques, providing actionable insights into customer behavior.
Retention

Supercharge Your Store Part 1: Collect The Right Data

Amrutha Varshini
June 30, 2022
Read more
Learn how to analyze and improve your Shopify customer journey to boost conversions, enhance user experience, and drive long-term retention.
Retention

Supercharge Your Store Part 2: Mapping Your Customer Journey

Amrutha Varshini
June 30, 2022
Read more
Learn effective customer retention strategies to increase loyalty and drive repeat business for your brand.
Retention

Supercharge Your Store Part 3: Boost Your Customer Retention

Amrutha Varshini
June 30, 2022
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The goal of customer acquisition is to...acquire new customers! Facebook Ads Manager might tell you that you achieved a 5x return on ad spend, but how can you tell if that spend was from new customers vs your customers making a repeat purchase?
Retention

Supercharge Your Store Part 4: Boost Your Customer Acquisition Engine

Amrutha Varshini
June 30, 2022
Read more
A cohort analysis involves studying the behavior of a specific group of people. This behavioral analysis technique groups users or customers based on their shared traits and actions, providing valuable insights for ecommerce brands.
Retention

Cohort Analysis 101 - An Introduction

Amrutha Varshini
June 30, 2022
Read more

Listicle

Explore essential customer loyalty tools for Shopify brands to enhance retention and drive repeat purchases.
Listicle

Must-Have Customer Loyalty Tools for Shopify Brands

Amrutha Varshini
June 30, 2022
Read more
Implement effective subscription analytics strategies to enhance customer retention and lifetime value in your ecommerce business.
Listicle

3 Strategies to Improve Ecommerce Subscriptions

Amrutha Varshini
June 30, 2022
Read more
Explore effective ecommerce supply chain strategies to streamline operations and meet customer demands efficiently.
Listicle

6 Strategies to Help Ecommerce Supply Chains This Holiday Season

Amrutha Varshini
June 30, 2022
Read more
Explore our top 10 Shopify apps that every ecommerce store should use to improve conversions, marketing, and operations.
Listicle

The 10 Shopify Apps Every Brand Must Have for 2022

Amrutha Varshini
June 30, 2022
Read more
Discover actionable strategies on how to increase AOV and LTV to maximize revenue, boost repeat purchases, and improve customer lifetime value.
Listicle

3 Easy Techniques to Increase the Average Order Value and Lifetime Value of Your E-Commerce Customers

Amrutha Varshini
June 30, 2022
Read more
Discover five effective ways to boost your ecommerce revenue using data-driven strategies, including personalized upselling, enhancing customer retention, and optimizing inventory management.
Listicle

5 Ways Data Can Help to Dramatically Increase Your Ecommerce Revenue

Amrutha Varshini
June 30, 2022
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