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The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Cohort analysis is a powerful way to get insights into customer behavior. In this actionable guide, you’ll learn strategies to boost retention and reduce churn.

Venkata Subramanian Ravi
August 25, 2025
11 minutes
min read
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Ecommerce

BFCM Marketing - How to Retain Shoppers After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
August 25, 2025
Read more
Ecommerce

How First-Purchase Discounts Impact LTV

Are first-purchase discounts boosting your sales or hurting your customer lifetime value (LTV)? Learn how to find the right balance using cohort analysis and smart discount strategies.

Venkata Subramanian Ravi
August 25, 2025
Read more
Guide

Cracking the Product Launch Code With RFM Insights

Learn how to use RFM data and get insights for informed decision-making, targeted marketing, and increased success with your new product launches.

Venkata Subramanian Ravi
August 25, 2025
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How to guide

Learn proven strategies to optimize your Shopify store and boost your sales performance.
How-to Guide

Supercharge Your Shopify Store

Amrutha Varshini
January 18, 2023
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Growth Rate is an essential metric to calculate and track for ecommerce businesses of any size. Learn how to calculate business growth rate and how Peel can automate growth rate for you.
How-to Guide

How to Calculate Business Growth Rate

Amrutha Varshini
June 30, 2022
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Learn cogs calculation to understand your business's profitability. Our guide provides a clear formula and practical examples to help you determine your COGS accurately.
How-to Guide

What is Cost of Goods Sold & How to Use a COGS Calculator

Amrutha Varshini
June 30, 2022
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Learn ROAS calculation to measure your advertising effectiveness. Understand the formula and discover tips to optimize your ad campaigns.
How-to Guide

What is Return on Ad Spend (ROAS) and How to Calculate It

Amrutha Varshini
June 30, 2022
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Learn how to perform revenue growth analysis to measure your company's performance over time. Discover why tracking revenue growth is essential for business success.
How-to Guide

What Is Revenue Growth Rate and Why Is It Valuable?

Amrutha Varshini
June 30, 2022
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Learn how to work out net profit by subtracting total expenses from total revenue. This essential metric helps you understand your company's profitability and financial health.
How-to Guide

What Is Net Profit and How Do You Calculate It?

Amrutha Varshini
June 30, 2022
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Retention

Retention Rate and Repurchase Rate are critically important metrics for any ecommerce businesses. Measuring how often customers are coming back for subsequent purchases within monthly cohorts can unlock huge growth potential for DTC brands.
Retention

Repurchase vs. Retention Rate: How to measure and why these metrics are essential for DTC brands

Amrutha Varshini
June 30, 2022
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Learn the importance of LTV in ecommerce and how to measure lifetime value metrics to boost your online business profitability.
Retention

Why LTV Metrics Are Crucial for Your Marketing Strategy and How to Measure Them

Amrutha Varshini
June 30, 2022
Read more
Use Recharge analytics to track subscription performance, predict churn, and increase retention.
Retention

Grow your Subscriptions: Connect Recharge data to Peel

Amrutha Varshini
June 30, 2022
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Learn how optimizing your LTV to CAC ratio for sales performance control can help drive sustainable growth and profitability in ecommerce.
Retention

Get More Control Over Sales Performance Calculating Your LTV-to-CAC Ratio

Amrutha Varshini
June 30, 2022
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Listicle

Explore essential customer loyalty tools for Shopify brands to enhance retention and drive repeat purchases.
Listicle

Must-Have Customer Loyalty Tools for Shopify Brands

Amrutha Varshini
June 30, 2022
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Implement effective subscription analytics strategies to enhance customer retention and lifetime value in your ecommerce business.
Listicle

3 Strategies to Improve Ecommerce Subscriptions

Amrutha Varshini
June 30, 2022
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Explore effective ecommerce supply chain strategies to streamline operations and meet customer demands efficiently.
Listicle

6 Strategies to Help Ecommerce Supply Chains This Holiday Season

Amrutha Varshini
June 30, 2022
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Explore our top 10 Shopify apps that every ecommerce store should use to improve conversions, marketing, and operations.
Listicle

The 10 Shopify Apps Every Brand Must Have for 2022

Amrutha Varshini
June 30, 2022
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Discover actionable strategies on how to increase AOV and LTV to maximize revenue, boost repeat purchases, and improve customer lifetime value.
Listicle

3 Easy Techniques to Increase the Average Order Value and Lifetime Value of Your E-Commerce Customers

Amrutha Varshini
June 30, 2022
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Discover five effective ways to boost your ecommerce revenue using data-driven strategies, including personalized upselling, enhancing customer retention, and optimizing inventory management.
Listicle

5 Ways Data Can Help to Dramatically Increase Your Ecommerce Revenue

Amrutha Varshini
June 30, 2022
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Pal Mowing - Peel Insights - Analytics for DTC Brands