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The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Cohort analysis is a powerful way to get insights into customer behavior. In this actionable guide, you’ll learn strategies to boost retention and reduce churn.

Venkata Subramanian Ravi
August 25, 2025
11 minutes
min read
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Ecommerce

BFCM Marketing - How to Retain Shoppers After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
August 25, 2025
Read more
Ecommerce

How First-Purchase Discounts Impact LTV

Are first-purchase discounts boosting your sales or hurting your customer lifetime value (LTV)? Learn how to find the right balance using cohort analysis and smart discount strategies.

Venkata Subramanian Ravi
August 25, 2025
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Guide

Cracking the Product Launch Code With RFM Insights

Learn how to use RFM data and get insights for informed decision-making, targeted marketing, and increased success with your new product launches.

Venkata Subramanian Ravi
August 25, 2025
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How to guide

Learn proven strategies to optimize your Shopify store and boost your sales performance.
How-to Guide

Supercharge Your Shopify Store

Amrutha Varshini
January 18, 2023
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Growth Rate is an essential metric to calculate and track for ecommerce businesses of any size. Learn how to calculate business growth rate and how Peel can automate growth rate for you.
How-to Guide

How to Calculate Business Growth Rate

Amrutha Varshini
June 30, 2022
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Learn cogs calculation to understand your business's profitability. Our guide provides a clear formula and practical examples to help you determine your COGS accurately.
How-to Guide

What is Cost of Goods Sold & How to Use a COGS Calculator

Amrutha Varshini
June 30, 2022
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Learn ROAS calculation to measure your advertising effectiveness. Understand the formula and discover tips to optimize your ad campaigns.
How-to Guide

What is Return on Ad Spend (ROAS) and How to Calculate It

Amrutha Varshini
June 30, 2022
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Learn how to perform revenue growth analysis to measure your company's performance over time. Discover why tracking revenue growth is essential for business success.
How-to Guide

What Is Revenue Growth Rate and Why Is It Valuable?

Amrutha Varshini
June 30, 2022
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Learn how to work out net profit by subtracting total expenses from total revenue. This essential metric helps you understand your company's profitability and financial health.
How-to Guide

What Is Net Profit and How Do You Calculate It?

Amrutha Varshini
June 30, 2022
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Retention

Dive into the customers returning rate DTC metric to gauge repeat customer behavior and enhance retention strategies.
Retention

DTC Metrics Series: Customers Returning Rate

Amrutha Varshini
June 30, 2022
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Learn how to supercharge your store with data collection techniques, providing actionable insights into customer behavior.
Retention

Supercharge Your Store Part 1: Collect The Right Data

Amrutha Varshini
June 30, 2022
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Learn how to analyze and improve your Shopify customer journey to boost conversions, enhance user experience, and drive long-term retention.
Retention

Supercharge Your Store Part 2: Mapping Your Customer Journey

Amrutha Varshini
June 30, 2022
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Learn effective customer retention strategies to increase loyalty and drive repeat business for your brand.
Retention

Supercharge Your Store Part 3: Boost Your Customer Retention

Amrutha Varshini
June 30, 2022
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The goal of customer acquisition is to...acquire new customers! Facebook Ads Manager might tell you that you achieved a 5x return on ad spend, but how can you tell if that spend was from new customers vs your customers making a repeat purchase?
Retention

Supercharge Your Store Part 4: Boost Your Customer Acquisition Engine

Amrutha Varshini
June 30, 2022
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A cohort analysis involves studying the behavior of a specific group of people. This behavioral analysis technique groups users or customers based on their shared traits and actions, providing valuable insights for ecommerce brands.
Retention

Cohort Analysis 101 - An Introduction

Amrutha Varshini
June 30, 2022
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Listicle

Learn the 7 key customer retention metrics to track and how they can improve your ecommerce strategy.
Listicle

The 7 Customer Retention Metrics You Need to Be Measuring Right Now

Amrutha Varshini
June 30, 2022
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Implement these five sustainability ideas for Shopify stores to make your e-commerce business more eco-friendly.
Listicle

Sustainable E-commerce: 5 Sustainability Ideas for Shopify Stores

Amrutha Varshini
June 30, 2022
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Learn how ecommerce data automation can streamline your analytics processes and provide real-time insights.
Listicle

Ecommerce Data Automation: Are You Doing it Right? (+ 5 Benefits for Your Business in 2021)

Amrutha Varshini
June 30, 2022
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Understand the essential ecommerce KPIs and metrics to monitor for assessing your online store's performance.
Listicle

The Top 12 Metrics to Track for Ecommerce

Amrutha Varshini
June 30, 2022
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Uncover why implementing data analytics tools is crucial for your ecommerce store's success and growth.
Listicle

4 Reasons Your Ecommerce Store Should Set Up Data Analytics Tools

Amrutha Varshini
June 30, 2022
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Discover 5 effective ways to increase AOV for Shopify stores, boosting your revenue and customer satisfaction.
Listicle

5 Ways for Shopify Stores to Increase Average Order Value

Amrutha Varshini
June 30, 2022
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