Get insights delivered straight to your inbox.

Peel back the complexity from e-commerce and retention to scale your growth.

Popular reads

The Anti-Churn Formula: Using Cohort Analysis to Retain More Customers

Cohort analysis is a powerful way to get insights into customer behavior. In this actionable guide, you’ll learn strategies to boost retention and reduce churn.

Venkata Subramanian Ravi
August 25, 2025
11 minutes
min read
Read more
Ecommerce

BFCM Marketing - How to Retain Shoppers After the Big Weekend

Learn proven strategies to turn BFCM shoppers into loyal customers. Boost retention with personalized experiences, loyalty programs, and data-driven tactics.

Venkata Subramanian Ravi
August 25, 2025
Read more
Ecommerce

How First-Purchase Discounts Impact LTV

Are first-purchase discounts boosting your sales or hurting your customer lifetime value (LTV)? Learn how to find the right balance using cohort analysis and smart discount strategies.

Venkata Subramanian Ravi
August 25, 2025
Read more
Guide

Cracking the Product Launch Code With RFM Insights

Learn how to use RFM data and get insights for informed decision-making, targeted marketing, and increased success with your new product launches.

Venkata Subramanian Ravi
August 25, 2025
Read more
Peel updates
E-commerce Strategy
How-to Guide
Retention
Listicle
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get insights delivered straight to your inbox.

How to guide

Learn how to use RFM data and get insights for informed decision-making, targeted marketing, and increased success with your new product launches.
How-to Guide

Cracking the Product Launch Code With RFM Insights

Amrutha Varshini
August 25, 2025
Read more
Discover how to use RFM analysis to identify and engage your most valuable customers. Learn practical strategies to boost retention, increase sales, and maximize profits.
How-to Guide

The RFM Playbook: Winning Big with High-Value Customers

Amrutha Varshini
August 25, 2025
Read more
Begin your journey with Peel using our Peel Quickstart guide, designed to help you navigate and utilize our analytics tools effectively.
How-to Guide

QuickStart Guide: Getting Started in Peel

Amrutha Varshini
August 30, 2023
Read more
You can get your Amazon Seller Central data in 3 main ways: the Amazon Seller Dashboard, exported data reports, and the Amazon Selling Partner API.
How-to Guide

How to Get Your Amazon Seller Central Data

Amrutha Varshini
July 3, 2023
Read more
Access our comprehensive ecommerce analytics guide to learn about essential tools and strategies for your online store.
How-to Guide

Ecommerce Analytics Guide

Amrutha Varshini
January 13, 2023
Read more
Cohort analysis is a type of behavioral analytics that groups people based on common characteristics prior to analysis; this guide teaches you everything you need to leverage cohort data for your ecommerce site.
How-to Guide

Cohort Analysis Guide: Improve Customer Retention

Amrutha Varshini
January 13, 2023
Read more

Retention

Tagging customers in Shopify is one of the best ways to organize your store. Learn how you create customer tags in Shopify and how to leverage them for segmentation in Peel.
Retention

Using Shopify Customer Tags to Segment Post Purchase Data

Amrutha Varshini
June 30, 2022
Read more
Analyze the customers returning rate by cohort to gain insights into your direct-to-consumer brand's retention metrics.
Retention

DTC Metric Feature: Customers Returning Rate by Cohort

Amrutha Varshini
June 30, 2022
Read more
Explore effective strategies for securing high LTV customers with discounts and turning them into long-term, high-value buyers.
Retention

Securing a High LTV Customer with a Discount

Amrutha Varshini
June 30, 2022
Read more
Learn how the repurchase rate DTC metric can inform your strategies to boost customer loyalty and sales.
Retention

DTC Metrics Series: Repurchase Rate

Amrutha Varshini
June 30, 2022
Read more
Understand the time between purchases DTC metric to optimize your marketing efforts and increase purchase frequency.
Retention

DTC Metrics Series: Time Between Purchases

Amrutha Varshini
June 30, 2022
Read more
Getting to know the people who buy from you helps improve marketing efforts, develop better products, and create a base of loyal customers - it’s a no brainer. But how do you attract them in the first place? Discounts and promo codes.
Retention

DTC Promo Codes: How to Use Them and Measure Success

Amrutha Varshini
June 30, 2022
Read more

Listicle

Set and achieve these 8 important online store goals to drive success and growth in your ecommerce business.
Listicle

8 Achievable Online Store Goals That Matter

Amrutha Varshini
June 30, 2022
Read more
Explore our curated holiday gift guide for DTC brands, featuring top selections to delight your loved ones this season.
Listicle

2020 Holiday Gift Guide: Our Favorite DTC Brands

Amrutha Varshini
June 30, 2022
Read more
Discover how automated analytics can drive business growth through these five effective strategies.
Listicle

5 Ways an Automated Analytics Platform Can Keep Your Business Growing

Amrutha Varshini
June 30, 2022
Read more
Stay ahead with insights into the top ecommerce trends and strategies to thrive in the evolving market.
Listicle

2021 E-Commerce Trends: What to Watch and How to Thrive

Amrutha Varshini
June 30, 2022
Read more
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Peel today. Retain to Gain tomorrow.

Sign up
Pal Mowing - Peel Insights - Analytics for DTC Brands