Q1 Revenue Planning: Where to Invest After the Holiday Spend
Webinar
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December 18, 2025
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30
Min
Key Takeaways
- Q1 growth depends on quickly analyzing who you actually acquired in Q4, separating future loyalists from one-time gifters because “before you spend another dollar on ads, give yourself a Spotify Wrapped of your customers.”
- Retention fails when brands focus on messaging instead of guidance, since “customers aren’t churning because they didn’t get an email, they churn because they didn’t know what to do next.”
- Predictable revenue is built by intentionally designing the path to a second purchase, as “most brands hope customers will come back, winning brands actually guide them back.”
- In an AI-driven world, brands still win by staying human through experience and service, because “the biggest acquisition tool you have is being human, AI should support that, not replace it.”
Featured speakers:
Rich Matukaitis
Partner Manager
Rebuy
Maier Bianchi
Founder
Bemeir
Shannon O'Boyle
Head of Marketing
Relay Commerce
Partners:
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Inside the show
Three lifelong partnerships people turned coworkers decided to start a podcast. Tune in for unfiltered conversations where they let off steam and talk shop with surprise guests from the Shopify ecosystem.
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