Caire Beauty: How they Keep 70% of their Customers Year Over Year
On-Demand Videos
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June 10, 2026
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40
Min
Key Takeaways
- The customer who subscribes on a welcome discount is often your least loyal. Caire's data shows that customers who return for a second purchase and then subscribe are more durable. Design your post-purchase flow to step customers toward subscription rather than leading with it as an acquisition tool.
- Most skincare stops working in your mid-30s because hormone decline changes how your skin absorbs ingredients, not because the products are bad. Building around that biological reality, rather than trend ingredients, is what creates genuine product stickiness.
- Benchmarking inside your category is a ceiling. Lorrie doesn't look at beauty competitors to understand retention, she looks at Chewy, Bombas, and K18. The mechanics of what makes customers return are the same regardless of what you sell.
Featured speakers:
Lorrie King
Co-founder
Caire Beauty
Olivia Ragni
Growth Marketing
Relay Commerce
Partners:
Inside the show
Three lifelong partnerships people turned coworkers decided to start a podcast. Tune in for unfiltered conversations where they let off steam and talk shop with surprise guests from the Shopify ecosystem.
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