Checked Out Ep 7: Sam Sutton on Data-Driven Growth for CPG Brands
Live Podcast
.svg)
July 31, 2026
.svg)
51
Min
Key Takeaways
- Why data-driven marketing spend beats guesswork. Track what's converting before doubling down.
- How in-package sampling puts your product directly in front of a competitor's already-buying customer.
- Every marketing email needs an intentional call to action, or it trains people to ignore you.
Featured speakers:
Sam Sutton
Oasis Snacks
Harry Willis
Smartrr / Relo
Shannon O'Boyle
Head of Marketing
Relay Commerce
Eric Autry
SavedBy
Partners:
Inside the show
Three lifelong partnerships people turned coworkers decided to start a podcast. Tune in for unfiltered conversations where they let off steam and talk shop with surprise guests from the Shopify ecosystem.
Harry Willis
Music nerd, purple belt in Brazillian Jiu Jitsu and black belt in subscription commerce. Professional Zoom caller and sender of emails.
Shannon O'Boyle
Hoster of themed parties, master of ceremonies, washed-up D1 walk-on, startup marketer, and mom of 2.
RSVP
.svg)