Checked Out Ep. 6: Why merchants are giving subscription refunds away for free
Live Podcast
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June 25, 2026
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30
Min
Key Takeaways
- A 100% satisfaction guarantee, funded as a percentage of subtotal, is driving 70%+ opt-in for brands like First Day, and it doesn't cost the merchant anything since customers fund it themselves.
- Personalization is moving from campaigns into flows. Relo's Omniblock update means every automated email, not just one-off campaigns, can dynamically show reorder, cross-sell, or subscription upgrade content based on where a customer is in their journey.
- The cancellation flow is getting a branded upgrade. Rich media and founder video at cancellation are being tested to get better churn-reason data and a softer offboarding experience.
Featured speakers:
Shannon O'Boyle
Head of Marketing
Relay Commerce
Harry Willis
Smartrr / Relo
Eric Autry
SavedBy
Partners:
Inside the show
Three lifelong partnerships people turned coworkers decided to start a podcast. Tune in for unfiltered conversations where they let off steam and talk shop with surprise guests from the Shopify ecosystem.
Shannon O'Boyle
Hoster of themed parties, master of ceremonies, washed-up D1 walk-on, startup marketer, and mom of 2.
Harry Willis
Music nerd, purple belt in Brazillian Jiu Jitsu and black belt in subscription commerce. Professional Zoom caller and sender of emails.
RSVP
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