Checked Out Ep. 4 with Ryan Babenzien, Founder & CEO of Jolie
Live Podcast
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April 24, 2026
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60
Min
Key Takeaways
- Behavior beats product quality in subscription retention — Jolie is hardwired into the most habitual thing your customer does every day. That's why it out-retains supplement and consumable brands with bigger budgets and bigger teams.
- You don't need Meta to build to $50M — Jolie spent 9 months with zero paid advertising, built almost 100K pieces of UGC, and still keeps 80% of its marketing budget off Meta. Word of mouth isn't a nice-to-have. It's the model.
- DTC 1.0 is over — overfunded, over-staffed, single-channel brands are dying. The next generation runs lean, gets profitable early, and raises only what it needs. Jolie is the proof of concept.
Featured speakers:
Ryan Babenzien
Founder & CEO
Jolie
Shannon O'Boyle
Head of Marketing
Relay Commerce
Harry Willis
Smartrr / Relo
Eric Autry
SavedBy
Partners:
Inside the show
Three lifelong partnerships people turned coworkers decided to start a podcast. Tune in for unfiltered conversations where they let off steam and talk shop with surprise guests from the Shopify ecosystem.
Shannon O'Boyle
Hoster of themed parties, master of ceremonies, washed-up D1 walk-on, startup marketer, and mom of 2.
Harry Willis
Music nerd, purple belt in Brazillian Jiu Jitsu and black belt in subscription commerce. Professional Zoom caller and sender of emails.
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