Performance Marketing
A More Complete View
Performance Marketing
A More Complete View
Overview
Marketing and measuring go hand in hand. Measure metrics directly from the source.
Connect ad platforms. Get automated analysis of ROI, ROAS, CAC and more. Build better campaigns.
All the Key Marketing Metrics
Improve the Impact of Your Marketing
Analyzing ad performance goes well beyond just tracking sales connected to your campaigns. Some of the most important data for you to track includes both cost vs. revenue analysis and traditional ad performance KPIs. There are 30+ marketing metrics that are dedicated to helping you create better campaigns that convert more. Here’s a shortlist of some of your most important marketing metrics that Peel automates:
- LTV:CAC Ratio
- ROAS
- ROI
- Cost Per Click
- Click Through Rate
Metrics made to measure your marketing performance, straight from the source.
Metrics made to measure your marketing performance, straight from the source.
No items found.
FAQ
What if I don’t see the segmentation option I need for a certain metric?
The sky's the limit on your segmentation. When you set up customer tags or product tags in Shopify, you’ll be able to use those tags in Peel to get down to the data you need. The more detailed and creative you get in your Shopify tags, the more flexibility and customization you’ll have in segmenting your Peel metrics.
Can I segment by different time periods in Peel?
Yes! We have preset date ranges for you to choose from or you can set a custom date range for the metric you’re looking at. You can also choose the way your data is displayed from Daily, Weekly, Monthly, Quarterly, and more. Our Cohort Analysis even has the option to combine Cohorts and look at larger periods like Quarters if you want to see beyond the stock, monthly view.
What can Performance Marketing Reveal?
Channel Performance
What marketing channels are yielding the most valuable customers and most conversions?
Campaigns Performance
Which ad campaigns are bringing you the best ROI? Where are there areas to improve your messaging and approach to acquisition?
Cart Conversion Rate
What percentage of your customers are converting after adding to cart? Are there pain points or blockers that frustrate customers and make them abandon cart?

"The daily graphs on Slack have been super helpful as they provide an at-a-glance view of our business performance and trends. The dashboard is a very powerful tool that was able to delay our expensive data analyst hire. Highly recommended to any ecommerce store that's serious about data driven decision making."
Jiake Liu
Co-Founder & CEO
,
Outer
Integrations
See the Whole Narrative
Peel integrates seamlessly with select apps and tech solutions outside of Shopify to give a more complete picture of how your business performs
Peel for agencies
Partner with Peel
Rev Share & Discounts
Peel offers agency partners ongoing commission or discounted pricing. Refer your clients knowing they’re in good hands, or build services on top of our platform.
Co-marketing & Referrals
Showcase your success and drive new business for your agency. Peel partners are invited to engage in co-marketing activities and client introductions when needed.
Training & support
We’ll make sure your team has the training and support you need to get the most out of Peel & help your clients find opportunities to grow their business.
Choose the right plan for your business and goals
Powerful ways to Peel new insights
resources
Take advantage of our resources
With our automated analytics platform, we have answers to your questions before you even ask them.