Performance Marketing

A More Complete View
Performance Marketing
A More Complete View
Performance Marketing
A More Complete View
Performance Marketing
A More Complete View

Overview

Marketing and measuring go hand in hand. Measure metrics directly from the source.

Connect ad platforms. Get automated analysis of ROI, ROAS, CAC and more. Build better campaigns.

Measure Marketing Metrics

Get more accurate ROAS, ROI, CAC, and other performance metrics directly from your ad platforms. Use that analysis as a springboard for growth across future campaigns!
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Discover Key Customer Opportunities

Market to your ideal customers. Use deep segmentation filters to zoom in on your marketing data, identify key segments and run better ads for bigger results.
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Connect Your Ad Platforms

Connect your ad accounts and we’ll do the rest, pulling your marketing data straight from the source.
Learn More

Measure Marketing Metrics

Get more accurate ROAS, ROI, CAC, and other performance metrics directly from your ad platforms. Use that analysis as a springboard for growth across future campaigns!
Learn More

Discover Key Customer Opportunities

Market to your ideal customers. Use deep segmentation filters to zoom in on your marketing data, identify key segments and run better ads for bigger results.
Learn More

Connect Your Ad Platforms

Connect your ad accounts and we’ll do the rest, pulling your marketing data straight from the source.
Learn More

All the Key Marketing Metrics

Improve the Impact of Your Marketing

Analyzing ad performance goes well beyond just tracking sales connected to your campaigns. Some of the most important data for you to track includes both cost vs. revenue analysis and traditional ad performance KPIs. There are 30+ marketing metrics that are dedicated to helping you create better campaigns that convert more. Here’s a shortlist of some of your most important marketing metrics that Peel automates:
  • LTV:CAC Ratio
  • ROAS
  • ROI
  • Cost Per Click
  • Click Through Rate
Metrics made to measure your marketing performance, straight from the source.
Metrics made to measure your marketing performance, straight from the source.

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FAQ

What if I don’t see the segmentation option I need for a certain metric?

The sky's the limit on your segmentation. When you set up customer tags or product tags in Shopify, you’ll be able to use those tags in Peel to get down to the data you need. The more detailed and creative you get in your Shopify tags, the more flexibility and customization you’ll have in segmenting your Peel metrics.

Can I segment by different time periods in Peel?

Yes! We have preset date ranges for you to choose from or you can set a custom date range for the metric you’re looking at. You can also choose the way your data is displayed from Daily, Weekly, Monthly, Quarterly, and more. Our Cohort Analysis even has the option to combine Cohorts and look at larger periods like Quarters if you want to see beyond the stock, monthly view.

What can Performance Marketing Reveal?

Channel Performance

What marketing channels are yielding the most valuable customers and most conversions?

Campaigns Performance

Which ad campaigns are bringing you the best ROI? Where are there areas to improve your messaging and approach to acquisition?

Cart Conversion Rate

What percentage of your customers are converting after adding to cart? Are there pain points or blockers that frustrate customers and make them abandon cart?

"The daily graphs on Slack have been super helpful as they provide an at-a-glance view of our business performance and trends. The dashboard is a very powerful tool that was able to delay our expensive data analyst hire. Highly recommended to any ecommerce store that's serious about data driven decision making."

Jiake Liu
Co-Founder & CEO
,
Outer

Join 500+ leading companies using Peel

Integrations

See the Whole Narrative

Peel integrates seamlessly with select apps and tech solutions outside of Shopify to give a more complete picture of how your business performs

Peel for agencies

Partner with Peel

Simple integration, affordable plans, generous rev share, and powerful data & insights for your customers.

Rev Share & Discounts

Peel offers agency partners ongoing commission or discounted pricing. Refer your clients knowing they’re in good hands, or build services on top of our platform. 

Co-marketing & Referrals

Showcase your success and drive new business for your agency. Peel partners are invited to engage in co-marketing activities and client introductions when needed.

Training & support

We’ll make sure your team has the training and support you need to get the most out of Peel & help your clients find opportunities to grow their business.
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Choose the right plan for your business and goals

Powerful ways to Peel new insights

resources

Take advantage of our resources

With our automated analytics platform, we have answers to your questions before you even ask them.
Data Analytics

Introducing Audiences

We just dropped one of our most important new features for building better relationships, retaining more customers, and measuring growth. The Audiences feature lets you build hyper-targeted lists of customers that use our deepest set of filters yet.
Case Study

Stix raises their recent round of funding using Peel reports & data

Tie your discount codes to a specific platform, campaign or initiative in order to understand its efficacy.
Product

Introducing the Purchasing Journey

So many of the brands we work with have asked these questions and more, looking for a better way to map out what their customers are buying; that’s why we’ve built the Purchasing Journey feature.
Data Analytics

Introducing Audiences

We just dropped one of our most important new features for building better relationships, retaining more customers, and measuring growth. The Audiences feature lets you build hyper-targeted lists of customers that use our deepest set of filters yet.
Case Study

Stix raises their recent round of funding using Peel reports & data

Tie your discount codes to a specific platform, campaign or initiative in order to understand its efficacy.
Product

Introducing the Purchasing Journey

So many of the brands we work with have asked these questions and more, looking for a better way to map out what their customers are buying; that’s why we’ve built the Purchasing Journey feature.