Post-Purchase Experience to Boost Retention and Subscriptions
Webinar
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August 27, 2025
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30
Min
Key Takeaways
- Retention Over Acquisition – Focus on getting customers from first to second purchase to unlock higher LTV. “The cheapest customer to win is the one you’ve already acquired.”
- Data-Driven Reorder Timing – Use SKU data and purchase history to predict the perfect moment for reorders and subscriptions. “Once a customer buys 4+ times, you can predict order 5 with high accuracy.”
- Flexible Subscription Benefits – Highlight perks and allow subscribers to skip or adjust frequency to prevent churn. “Remind customers of the perks they’re getting—and give them flexibility.”
- Offline Touchpoints that Convert – Reach disengaged customers with handwritten-style notes or postcards. “Direct mail lifted repeat purchases by 22%.”
Featured speakers:
Rory Jeffries
Relo
Harry Willis
Smartrr / Relo
Gabriel Loftus
Paper Run
Casey Colligan
Smartrr
Adrien Levinger
FAV Solution
Vijay Khandekar
Peel Insights
Partners:
Inside the show
Three lifelong partnerships people turned coworkers decided to start a podcast. Tune in for unfiltered conversations where they let off steam and talk shop with surprise guests from the Shopify ecosystem.
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