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Peel Analytics
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Segments

What are Segments?

Segments in the scope of your business represent smaller, approachable groups of customers that you’ve grouped based on similar attributes. One of the most basic ways to create a segment is by product type. For example, customers who enter your site and purchase a hoodie have different interests than say those who enter your site and purchase a decorative pillow. They may have overlapping interests, but your data doesn’t support that. When it comes to marketing messaging, studies show that you benefit less from launching generic email campaigns to all your customers compared to targeted messaging to segments based on their interests and needs. Your hoodie customers would benefit from hearing about new sweatshirts or other new clothing items, while your decorative pillow customers would benefit from hearing about new home decor offerings.

How can I use marketing segments?

There are a lot of different ways to segment your customers based on their purchasing habits. Segmenting them by products they purchase is just scratching the surface. Peel enables you to segment customers based on discount codes they used, time frame in which they purchased, geographical locations and more. From there, you can build audiences for hyper-targeted marketing campaigns, further leveraging your customer segments and delighting them with content that really speaks to their unique needs.

Join 500+ leading companies using Peel

The Peel-ple Have Spoken

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Ben Yahalom

President, True Classic
Peel’s reports are magic. They unlocked answers to burning analytical questions and revealed insights we couldn’t easily find elsewhere. What sets the technology apart is its ability to go deeper and turn data into actionable insights through hyper-specific customer segmentation. Our team is hooked.

Jiake Liu

Outer
The daily graphs on Slack have been super helpful as they provide an at-a-glance view of our business performance and trends. The dashboard is a very powerful tool that was able to delay our expensive data analyst hire. Highly recommended to any ecommerce store that's serious about data driven decision making.

Cynthia Plotch

Co-Founder
Peel helped us synthesize our business data so we could plan, produce, and predict the launch of our new product offering - UTI kits. Peel made it easier for us reach Stix’s milestone.

Chris Carter

Co-Founder, Porter Road
Words don’t say enough how easy it is for me to digest my data. Peel shows us exactly what is going on with our customer’s purchasing behaviors so we can take action on those opportunities.

Nicole Gibbons

Founder & CEO
Our business is quite nuanced. We trialed a myriad of analytics tools on the market but none allowed for the unique customizations we required in order to have an accurate view of our business. Peel was the only product that was able to work with us to ensure reliable and valuable data. Kudos to the Peel team for making this awesome product!"

Tovah Haim

Founder & Ceo
Really so in love with how you guys are building out this product. Big fan over here. I'm a Peel evangelist

Davie Fogarty

Founder & CEO
I'm extremely happy with Peel. They have amazing segmentation in the back end that helps us understand our LTV over certain windows along with our cohorts and MER targets.

Helen Guo

Co-Founder & CMO
Great analytics tool, fairly priced and comparable to other way more expensive tools out there, support has been fast and helpful. Highly recommend.

Jennifer Berglund

Director of Ecommerce & Digital Marketing
Peel Analytics has become a powerful tool within our tech stack, enabling us to more easily segment our data and uncover actionable insights to help drive our subscription business.

Annie Ricci

Sr. Manager, CX, Loyalty and Retention at Prima
As a start-up, retention/cohort data is one of the most valuable tools in our toolbox — yet it's one of the most challenging to access. Within a day of downloading Peel, we had access to dozens of out-of-the-box valuable reports and visualizations that provide us with actionable insights into our consumer's behavior. We're so impressed with the product and team. Plus the monthly cost is less than the hourly rate of our outsourced data person!
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Solutions

Convert, Engage & Retain More Customers

With our automated analytics platform, we have answers to your questions before you even ask them.
Customer Dashboard - Peel Insights - Analytics for DTC Brands
1.
Daily Insights Report
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2.
Custom Dashboards & Slices
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3.
Cohort Analysis
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4.
Audiences & Actions
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5.
In-depth Segmentation
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6.
Performance Marketing
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7.
Subscription Analytics
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8.
Products Analytics
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9.
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9.
Goals Tracking
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Daily Insights report in the Peel Insights analytics app for Shopify brands
It’s your data, we’re just delivering it! Get daily updates via Slack or email.
A dashboard in the Peel Insights analytics app for Shopify brands
Create unlimited custom dashboards with the metrics and reports that mean the most to your crew.
Cohorts in the Peel Insights analytics app for Shopify brands
See how different customer acquisition groups bring value to your brand over time.
Audiences in the Peel Insights analytics app for Shopify brands
Take your targeted retention efforts up a notch with Audiences. Filter to find your exact audience list and engage them with content driven by detailed data insights.
Channels in the Peel Insights analytics app for Shopify brands
More segmentation options means more details for unlocking customer buying behavior.. Find out what makes your customers tick by understanding what they buy, how they buy it, and where the opportunities are for growth.
Ad spend, ROAS graphs in the Peel Insights analytics app for Shopify brands
Get a clear view of your marketing performance with data pulled right from the source.
Active subscriptions dashboard in the Peel Insights analytics app for Shopify brands
Nothing boosts loyalty and retention like a great subscription strategy. Level up your subscription offerings with cohort analysis and metrics designed to give you the clearest view of your subscription performance.
Customer purchasing journey dashboard in the Peel Insights analytics app for Shopify brands
Discover how many customers are purchasing product A and then going on to purchase product B (and more) with Product Analytics.
Goals in the Peel Insights analytics app for Shopify brands
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Goals in the Peel Insights analytics app for Shopify brands
Eliminate the guesswork and set clear goals for your brand. Peel will automatically update you on the progress toward those goals to keep your team up and running for the gold!
G2 High Performer Winter 2023 - Peel Insights - Analytics for DTC BrandsG2 Users Love Us - Peel Insights - Analytics for DTC Brands
5-star review average on shopify