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Peel Analytics
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What is a Refund?

A refund is a money issued back to you customer when they either return a product or have an issue with a product (that is covered under your return/refund policy). This is a negative metric that factors into many of your overall ecommerce metrics. For example, to calculate your total sales (a revenue metric), you would use the following formula: Sum of revenue = gross sales - discounts - returns + taxes + shipping charges. For many revenue and other financial metrics, you need to subtract your refunds as that is money flowing back out of your company and represents negative sales.

Why is monitoring Refunds important?

Staying up to date with the rate at which your customers are getting refunds is essential to the health of your business. Remember, refunds are a negative metric, directly detracting from you total sales and overall revenue. If you see a new product that is constantly being returned due to quality or other issues, you may need to reassess your supply chain and consider sourcing better products or exploring new vendors. You have a fairly small window to delight new customers after attracting them. If customers are having a poor experience with your products and returning them, you’re unlikely to retain them as a customer (unless you step up your customer service and find them a solution, which can make them feel cared for). So, not only is a high refund rate indicative of a hit to your revenue, but it can bode ill for your company’s reputation and overall success.

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The Peel-ple Have Spoken

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Ben Yahalom

President, True Classic
Peel’s reports are magic. They unlocked answers to burning analytical questions and revealed insights we couldn’t easily find elsewhere. What sets the technology apart is its ability to go deeper and turn data into actionable insights through hyper-specific customer segmentation. Our team is hooked.

Jiake Liu

The daily graphs on Slack have been super helpful as they provide an at-a-glance view of our business performance and trends. The dashboard is a very powerful tool that was able to delay our expensive data analyst hire. Highly recommended to any ecommerce store that's serious about data driven decision making.

Cynthia Plotch

Peel helped us synthesize our business data so we could plan, produce, and predict the launch of our new product offering - UTI kits. Peel made it easier for us reach Stix’s milestone.

Chris Carter

Co-Founder, Porter Road
Words don’t say enough how easy it is for me to digest my data. Peel shows us exactly what is going on with our customer’s purchasing behaviors so we can take action on those opportunities.

Nicole Gibbons

Founder & CEO
Our business is quite nuanced. We trialed a myriad of analytics tools on the market but none allowed for the unique customizations we required in order to have an accurate view of our business. Peel was the only product that was able to work with us to ensure reliable and valuable data. Kudos to the Peel team for making this awesome product!"

Tovah Haim

Founder & Ceo
Really so in love with how you guys are building out this product. Big fan over here. I'm a Peel evangelist

Davie Fogarty

Founder & CEO
I'm extremely happy with Peel. They have amazing segmentation in the back end that helps us understand our LTV over certain windows along with our cohorts and MER targets.

Helen Guo

Co-Founder & CMO
Great analytics tool, fairly priced and comparable to other way more expensive tools out there, support has been fast and helpful. Highly recommend.

Jennifer Berglund

Director of Ecommerce & Digital Marketing
Peel Analytics has become a powerful tool within our tech stack, enabling us to more easily segment our data and uncover actionable insights to help drive our subscription business.

Annie Ricci

Sr. Manager, CX, Loyalty and Retention at Prima
As a start-up, retention/cohort data is one of the most valuable tools in our toolbox — yet it's one of the most challenging to access. Within a day of downloading Peel, we had access to dozens of out-of-the-box valuable reports and visualizations that provide us with actionable insights into our consumer's behavior. We're so impressed with the product and team. Plus the monthly cost is less than the hourly rate of our outsourced data person!
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Daily Insights Report
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Audiences & Actions
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Daily Insights report in the Peel Insights analytics app for Shopify brands
It’s your data, we’re just delivering it! Get daily updates via Slack or email.
A dashboard in the Peel Insights analytics app for Shopify brands
Create unlimited custom dashboards with the metrics and reports that mean the most to your crew.
Cohorts in the Peel Insights analytics app for Shopify brands
See how different customer acquisition groups bring value to your brand over time.
Audiences in the Peel Insights analytics app for Shopify brands
Take your targeted retention efforts up a notch with Audiences. Filter to find your exact audience list and engage them with content driven by detailed data insights.
Channels in the Peel Insights analytics app for Shopify brands
More segmentation options means more details for unlocking customer buying behavior.. Find out what makes your customers tick by understanding what they buy, how they buy it, and where the opportunities are for growth.
Ad spend, ROAS graphs in the Peel Insights analytics app for Shopify brands
Get a clear view of your marketing performance with data pulled right from the source.
Active subscriptions dashboard in the Peel Insights analytics app for Shopify brands
Nothing boosts loyalty and retention like a great subscription strategy. Level up your subscription offerings with cohort analysis and metrics designed to give you the clearest view of your subscription performance.
Customer purchasing journey dashboard in the Peel Insights analytics app for Shopify brands
Discover how many customers are purchasing product A and then going on to purchase product B (and more) with Product Analytics.
Goals in the Peel Insights analytics app for Shopify brands
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Goals in the Peel Insights analytics app for Shopify brands
Eliminate the guesswork and set clear goals for your brand. Peel will automatically update you on the progress toward those goals to keep your team up and running for the gold!
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