What are Product Tags?
Product Tags are descriptive names that you attach to your products to help organize your ecommerce site. This works for both you (the company) and your customers. Users on your ecommerce site can search for products and if the keywords in their search match the product tagged you assigned, they’ll easily be able to find what they are looking for. For your purposes, product tags make it easier to find certain products and segment by their tagged names within your ecommerce analytics.