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What is an Order?

An order occurs when a customer completes a purchase on your ecommerce site. More importantly, order data can be key to unlocking your customers’ wants, needs, and purchasing patterns. You can discover Average Order Value (AOV) of new and returning customers, new order data, returning orders and more. Your order data not only helps you understand where your company is financially, but it also serves as a trove of of important information that can clue you in on which products are selling the best, new opportunities for bundles and sales, and which of your customers are spending the most and how often.