Get insights delivered straight to your inbox.

Number of Orders per Month

What is Number of Orders per Month?

Number of Orders per Month is a cohort retention metric that tells you how many of your customers, per monthly cohort, are making orders in the subsequent months beyond their first purchase. With this, you can see the cohort's number of first month purchases and the number of purchases that same cohort made in each month after that.

How to Increase Number of Orders per Month

This metric is one of the best places to start when you want to hyper-target your customers to boost your repurchase rate. By knowing how much your monthly cohorts are expected to spend for months to come, you can adjust your marketing tactics. The idea is to find the sweet spot for engaging your customers after the right amount of time, with the right product suggestions (based on their purchase data), to get them to make more frequent purchases.