What is Upselling?
Upselling is an ecommerce technique of driving your customer to purchase more items beyond what they initially planned to purchase. This can be done during their purchase (think product suggestions on checkout pages) or post-purchase with follow-up marketing campaigns that hyper-target their needs based on their purchase data. Upselling is key for ecommerce growth, and the better you are at it, the more your company will grow.
How to upsell for your ecommerce store
More and more customers expect a tailored online shopping experience when they engage with a brand. There’s a huge difference between the upselling success of a company that gets to know their customers wants/needs and a company that just tacks on generic product suggestions to every page or email. You can improve your upselling by using customer purchase data to understand what products and offers your customers are responding to the most. If you can replicate successful purchases for them, with useful products, which you suggest based on patterns in your data, you're bound for success.