Subscription Analytics for Shopify brands

Manage your active subscribers & subscriptions, profitability, LTV, one-time purchases behaviors, retention and so much more.

20+ KPIs designed to help subscription businesses grow


  • Active Subscribers
  • Active Subscriptions
  • Churned Subscribers
  • Duration of Active Subscriptions
  • MRR
  • Monthly Churn Rate
  • Monthly Growth Rate
  • Net Sales (subscribers)
  • New Subscriptions
  • New Subscribers
  • Subscriptions Revenue Rate
  • Total Sales (subscribers)

Subscription Cohorts

  • Active Subscriptions per Cohort
  • Cumulative MRR per Subscription
  • Earned Profit per Cohort
  • Earned Profit per Subscription
  • LTV per Subscriber Cohort
  • LTV per Subscription
  • MRR per Active Subscription
  • MRR per Cohort

Subscription Activations

  • Activation Rate
  • Days to Activation
  • New OTP Subscribers
  • Rate of One-time to Subscriber

20+ Cohort Analysis Metrics
Available At Your Fingertips

Customers Returning Rate
Growth Rate
Average Order Value
LTV to CAC ratio
Marketing Spend
Customer Acquisition Cost
Purchase Frequency
Time between Purchases
Customer Rentention by Cohort
Lifetime Value by Cohort
Net Transactional Sales
Repurchase Rate by Cohort

Analyze your one-time purchaser behavior

Are your one-time purchasers becoming subscribers?Review the behavior of your one-time purchasers who convert to subscribers. Find out when to send campaigns to one-time purchasers to promote more subscriptions.

Track the key metrics to grow subscriptions

Track your subscription metrics using data from Recharge. Choose from different cohorts types built by acquisition date, first order date or first subscription order date. Segment by product, SKU, day, cancellation reason, interval duration, etc.

Find all the answers in Peel's Subscription Analytics

How many people make a one-time purchase and then does it turn into a subscription?

What is the number of days between the first one-time purchase and the first subscription? 

When should you send campaigns to one-time purchasers to promote subscription?

Are users subscribing and never purchasing things before or are the majority of your customers one-time purchasers who then become subscribers? 

What is my total number of active subscriptions on any given day? 

What is the number of new subscribers? How many people are joining our subscription program?

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