In-depth Segmentation

Industry Leading Insights
In-depth Segmentation
Industry Leading Insights
In-depth Segmentation
Industry Leading Insights
In-depth Segmentation
Industry Leading Insights

Overview

No matter the metric, dig deeper into your customer behavior with dozens of filters for top-tier segmentation.

Find the biggest growth opportunities in the finest details.

Better Data Drives Results

Take any of our metrics and fitler with dozens of options to find exactly the customers you’re looking for. Set the bar for LTV, or AOV, or number of purchases with segmentation and figure out the purchasing patterns of your best customers.
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Discover the Stories in Your Data

Your data has many stories to tell. Your overarching metrics are like the Cliffs Notes to those stories. Segmentation is the key to unlocking exactly what your data is trying to tell you.
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Segment with Integrations

Create your ideal integrated ecosystem. Connect datasources from your favorite email, SMS, and post-purchase survey platforms to segment your data and find out exactly how your marketing is impacting your business.
Learn More

Better Data Drives Results

Take any of our metrics and fitler with dozens of options to find exactly the customers you’re looking for. Set the bar for LTV, or AOV, or number of purchases with segmentation and figure out the purchasing patterns of your best customers.
Learn More

Discover the Stories in Your Data

Your data has many stories to tell. Your overarching metrics are like the Cliffs Notes to those stories. Segmentation is the key to unlocking exactly what your data is trying to tell you.
Learn More

Segment with Integrations

Create your ideal integrated ecosystem. Connect datasources from your favorite email, SMS, and post-purchase survey platforms to segment your data and find out exactly how your marketing is impacting your business.
Learn More

Get More from Marketing Campaigns

Improve the Impact of Your Marketing

If you’re sending mass email and SMS campaigns to your entire customer base, you’re basically flying blind. Peel allows you to connect your marketing platforms as direct datasources, equipping you with a better means of building powerful campaigns. Segment any of our 100+ metrics by your marketing campaigns, events, and lists. Plus, you can take your filtering even deeper with our Audiences tool - creating even more targeted lists and campaigns and filter your metrics by specific Audiences you’ve created. Discover things like:
  • Impact of specific campaigns on customer LTV
  • What marketing activations are driving growth and retention
  • Which campaigns are positively impacting AOV
Slice and dice your data by dozens of segment values to get deeper insights.
Slice and dice your data by dozens of segment values to get deeper insights.

Automated out of the box segments

Customer Segments

Customer Tags
Customer Tags
Custom Segments
Custom Segments
Customers who Redeemed Discounts
Customers who Redeemed Discounts
Customers with Subscription Orders
Customers with Subscription Orders
Datasource (see integrations)
Datasource (see integrations)
Shopify, Amazon, Facebook, Google Ads, etc.

Klaviyo Segments

Email Lists
Email Lists
Email Campaigns
Email Campaigns
Email Flows
Email Flows

Location Segments

Cities
Cities
States or Regions
States or Regions
Countries
Countries
Retail Stores and other Locations
Retail Stores and other Locations

Multi-Touch Attribution Segments

Channels
Channels
20 curated channels such as Email, Paid Search, SMS, Paid Social, etc.
Landing Page
Landing Page
Referrer
Referrer
UTM Term
UTM Term
UTM Source
UTM Source

Product Option Segments

Sizes
Sizes
Colors
Colors
Scent
Scent
And any custom options
And any custom options

Order Segments

Discount Codes
Discount Codes
Sales App
Sales App
Recharge, Gorgias, etc.
Sales Channel
Sales Channel
Order Tags
Order Tags
Payment Gateway
Payment Gateway
Shopify, Paypal, etc.

Product Segments

Products
Products
Product Tags
Product Tags
Product Types
Product Types
Product Collections
Product Collections
Variants
Variants

Subscription Segments

Cancellation Reason
Cancellation Reason
Shipping Day of the Month
Shipping Day of the Month
Order Frequency
Order Frequency
Pre-paid
Pre-paid

FAQ

What if I don’t see the segmentation option I need for a certain metric?

The sky's the limit on your segmentation. When you set up customer tags or product tags in Shopify, you’ll be able to use those tags in Peel to get down to the data you need. The more detailed and creative you get in your Shopify tags, the more flexibility and customization you’ll have in segmenting your Peel metrics.

Can I segment by different time periods in Peel?

Yes! We have preset date ranges for you to choose from or you can set a custom date range for the metric you’re looking at. You can also choose the way your data is displayed from Daily, Weekly, Monthly, Quarterly, and more. Our Cohort Analysis even has the option to combine Cohorts and look at larger periods like Quarters if you want to see beyond the stock, monthly view.

What can In-depth Segmentation Reveal?

Product Performance

Which of your products are driving more sales and helping retain customers?

Discount Strategy

Which discounts attracted high LTV customers? Are certain promotion codes boosting revenue? Which ones are falling flat?

Locations

How are customers from different geographical locations purchasing your products? Are there hyper-local campaigns you can run to maximize local interests/needs?

"The daily graphs on Slack have been super helpful as they provide an at-a-glance view of our business performance and trends. The dashboard is a very powerful tool that was able to delay our expensive data analyst hire. Highly recommended to any ecommerce store that's serious about data driven decision making."

Jiake Liu
Co-Founder & CEO
,
Outer

Join 500+ leading companies using Peel

Integrations

See the Whole Narrative

Peel integrates seamlessly with select apps and tech solutions outside of Shopify to give a more complete picture of how your business performs

Peel for agencies

Partner with Peel

Simple integration, affordable plans, generous rev share, and powerful data & insights for your customers.

Rev Share & Discounts

Peel offers agency partners ongoing commission or discounted pricing. Refer your clients knowing they’re in good hands, or build services on top of our platform. 

Co-marketing & Referrals

Showcase your success and drive new business for your agency. Peel partners are invited to engage in co-marketing activities and client introductions when needed.

Training & support

We’ll make sure your team has the training and support you need to get the most out of Peel & help your clients find opportunities to grow their business.
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Choose the right plan for your business and goals

Powerful ways to Peel new insights

resources

Take advantage of our resources

With our automated analytics platform, we have answers to your questions before you even ask them.
Data Analytics

Introducing Audiences

We just dropped one of our most important new features for building better relationships, retaining more customers, and measuring growth. The Audiences feature lets you build hyper-targeted lists of customers that use our deepest set of filters yet.
Case Study

Stix raises their recent round of funding using Peel reports & data

Tie your discount codes to a specific platform, campaign or initiative in order to understand its efficacy.
Product

Introducing the Purchasing Journey

So many of the brands we work with have asked these questions and more, looking for a better way to map out what their customers are buying; that’s why we’ve built the Purchasing Journey feature.
Data Analytics

Introducing Audiences

We just dropped one of our most important new features for building better relationships, retaining more customers, and measuring growth. The Audiences feature lets you build hyper-targeted lists of customers that use our deepest set of filters yet.
Case Study

Stix raises their recent round of funding using Peel reports & data

Tie your discount codes to a specific platform, campaign or initiative in order to understand its efficacy.
Product

Introducing the Purchasing Journey

So many of the brands we work with have asked these questions and more, looking for a better way to map out what their customers are buying; that’s why we’ve built the Purchasing Journey feature.