Cohort Analysis

Understand your customers’ behavior
Cohort Analysis
Understand your customers’ behavior
Cohort Analysis
Understand your customers’ behavior
Cohort Analysis
Understand your customers’ behavior

Overview

See the entire picture of how customers engage with your brand over time.

Cohort Analysis can reveal so much about your customers’ behavior. It’s time to understand what makes them tick!

40+ Cohort Analysis Metrics

From LTV to AOV to critical retention metrics, see your monthly cohort performance across dozens of key areas.
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Discover What’s Driving Growth

New marketing strategy or seasonal uptick? Cohort Analysis lets you dive into your monthly customer group behavior and segment to find out exactly what’s driving growth.
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Learn Retention and Revenue Trends

Retention and Revenue Cohort Analyses are your window into how your brand compels customers to come back and buy more.
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40+ Cohort Analysis Metrics

From LTV to AOV to critical retention metrics, see your monthly cohort performance across dozens of key areas.
Learn More

Discover What’s Driving Growth

New marketing strategy or seasonal uptick? Cohort Analysis lets you dive into your monthly customer group behavior and segment to find out exactly what’s driving growth.
Learn More

Learn Retention and Revenue Trends

Retention and Revenue Cohort Analyses are your window into how your brand compels customers to come back and buy more.
Learn More

Cohort Analysis 101

The Best Way to Measure Customer Behavior

Cohort Analysis looks at groups of customers, and how they interact with your brand over time. In Peel, your cohorts are grouped by the month/week/quarter in which you acquired them. This can lead to major discoveries, like:
  • Better marketing campaigns drove more valuable customers: seeing higher AOV for a certain cohort? What campaigns drove those customers to purchase?
  • Product bundles helping you get max value: maybe that increased AOV comes from better product bundles, so customers are checking out with more.
  • Product recommendations are making a difference: added new product recommendations to your pages? Cross-selling feels great when it boosts AOV.
See growth in your monthly customer groups across key revenue and retention metrics.
See growth in your monthly customer groups across key revenue and retention metrics.

100s of Metrics to Fuel your Cohort Analyses

Cohort Revenue

Get the lifetime revenue and value (profit) by cohorts and compare them across all of your segments.
Cohort AOV per Month
Cohort AOV per Month
Discounts by Cohort
Discounts by Cohort
LTV by Customer
LTV by Customer
Lifetime Revenue by Cohort
Lifetime Revenue by Cohort

Cohorts Retention

Understand who are the customers who come back and what groups have the potential for re-engagements!
Customers Returning Rate
Customers Returning Rate
Customers per Number of Orders
Customers per Number of Orders
Days since First Order
Days since First Order
Number of Orders per Month
Number of Orders per Month
Repurchase Rate
Repurchase Rate

Subscription Cohorts

Know your subscribers and their subscriptions and their relation to one time purchasers who become subscribers.
Subscribers Rate
Subscribers Rate
Active Subscribers per Cohort
Active Subscribers per Cohort
Active Subscriptions per Cohort
Active Subscriptions per Cohort
Churned Subscribers
Churned Subscribers
Cumulative MRR per Subscription
Cumulative MRR per Subscription

FAQ

How are cohorts defined in Peel?

Cohorts are defined by the month of acquisition. So, your Cohort Analysis will allow you to follow the growth trajectory of groups of customers you acquired each month.

Can I add Cohort Analysis to dashboards?

Yes. You can add your Cohort metrics to dashboards. It’s a great practice to create Cohorts Retention and Cohorts Revenue dashboards as both categories have a full suite of metrics to inform how you’re converting and retaining customers within your monthly cohorts.

How often are Cohort Analyses updated?

Cohort Analysis data is updated daily for you to track growth over time.

What can Cohort Analysis Reveal?

Discover your best retention opportunities

Discover LTV

What is my Cohort Lifetime Value after 3 months?

Find Opportunities in AOV

What’s the Average Order Value of cohorts who bought a certain product in Q1?

Keep Tabs on CAC

What’s my Lifetime Value to Customer Acquisition Cost ratio for last month’s cohort?

Black Friday/Cyber Monday

Are my BF/CM customers sticking around? What’s their retention rate heading into the new year?

I'm extremely happy with Peel. They have amazing segmentation in the back end that helps us understand our LTV over certain windows along with our cohorts and MER targets.

Davie Fogarty
Founder
,
The Oodie & The Davie Group

By far the best cohort analysis app. Very, very, usefull.

Eatsy Medellin
,

Great for cohort analysis! Made the process to get and analyze cohorts go from days to seconds. We were able to draw valuable insights to help our company.

Manukora Honey
,

Within a day of downloading Peel, we had access to dozens of out-of-the-box valuable reports and visualizations that provide us with actionable insights into our consumer's behavior. We're so impressed with the product and team. Plus the monthly cost is less than the hourly rate of our outsourced data person!

Annie Ricci
Sr. Manager, CX, Loyalty and Retention
,
Prima

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Product

Introducing the Purchasing Journey

So many of the brands we work with have asked these questions and more, looking for a better way to map out what their customers are buying; that’s why we’ve built the Purchasing Journey feature.
Data Analytics

Introducing Audiences

We just dropped one of our most important new features for building better relationships, retaining more customers, and measuring growth. The Audiences feature lets you build hyper-targeted lists of customers that use our deepest set of filters yet.
Case Study

Stix raises their recent round of funding using Peel reports & data

Tie your discount codes to a specific platform, campaign or initiative in order to understand its efficacy.
Product

Introducing the Purchasing Journey

So many of the brands we work with have asked these questions and more, looking for a better way to map out what their customers are buying; that’s why we’ve built the Purchasing Journey feature.
Data Analytics

Introducing Audiences

We just dropped one of our most important new features for building better relationships, retaining more customers, and measuring growth. The Audiences feature lets you build hyper-targeted lists of customers that use our deepest set of filters yet.
Case Study

Stix raises their recent round of funding using Peel reports & data

Tie your discount codes to a specific platform, campaign or initiative in order to understand its efficacy.