Cohort Analysis
Understand your customers’ behavior
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Cohort Analysis
Understand your customers’ behavior
Overview
See the entire picture of how customers engage with your brand over time.
Cohort Analysis can reveal so much about your customers’ behavior. It’s time to understand what makes them tick!
40+ Cohort Analysis Metrics
From LTV to AOV to critical retention metrics, see your monthly cohort performance across dozens of key areas.
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Discover What’s Driving Growth
New marketing strategy or seasonal uptick? Cohort Analysis lets you dive into your monthly customer group behavior and segment to find out exactly what’s driving growth.
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Learn Retention and Revenue Trends
Retention and Revenue Cohort Analyses are your window into how your brand compels customers to come back and buy more.
Learn MoreCohort Analysis 101
The Best Way to Measure Customer Behavior
Cohort Analysis looks at groups of customers, and how they interact with your brand over time. In Peel, your cohorts are grouped by the month/week/quarter in which you acquired them. This can lead to major discoveries, like:
- Better marketing campaigns drove more valuable customers: seeing higher AOV for a certain cohort? What campaigns drove those customers to purchase?
- Product bundles helping you get max value: maybe that increased AOV comes from better product bundles, so customers are checking out with more.
- Product recommendations are making a difference: added new product recommendations to your pages? Cross-selling feels great when it boosts AOV.
See growth in your monthly customer groups across key revenue and retention metrics.
See growth in your monthly customer groups across key revenue and retention metrics.
100s of Metrics to Fuel your Cohort Analyses
Cohort Revenue
Get the lifetime revenue and value (profit) by cohorts and compare them across all of your segments.
Cohort AOV per Month
Cohort AOV per Month
Discounts by Cohort
Discounts by Cohort
LTV by Customer
LTV by Customer
Lifetime Revenue by Cohort
Lifetime Revenue by Cohort
Cohorts Retention
Understand who are the customers who come back and what groups have the potential for re-engagements!
Customers Returning Rate
Customers Returning Rate
Customers per Number of Orders
Customers per Number of Orders
Days since First Order
Days since First Order
Number of Orders per Month
Number of Orders per Month
Repurchase Rate
Repurchase Rate
Subscription Cohorts
Know your subscribers and their subscriptions and their relation to one time purchasers who become subscribers.
Subscribers Rate
Subscribers Rate
Active Subscribers per Cohort
Active Subscribers per Cohort
Active Subscriptions per Cohort
Active Subscriptions per Cohort
Churned Subscribers
Churned Subscribers
Cumulative MRR per Subscription
Cumulative MRR per Subscription
FAQ
How are cohorts defined in Peel?
Cohorts are defined by the month of acquisition. So, your Cohort Analysis will allow you to follow the growth trajectory of groups of customers you acquired each month.
Can I add Cohort Analysis to dashboards?
Yes. You can add your Cohort metrics to dashboards. It’s a great practice to create Cohorts Retention and Cohorts Revenue dashboards as both categories have a full suite of metrics to inform how you’re converting and retaining customers within your monthly cohorts.
How often are Cohort Analyses updated?
Cohort Analysis data is updated daily for you to track growth over time.
What can Cohort Analysis Reveal?
Discover your best retention opportunities
Discover LTV
What is my Cohort Lifetime Value after 3 months?
Find Opportunities in AOV
What’s the Average Order Value of cohorts who bought a certain product in Q1?
Keep Tabs on CAC
What’s my Lifetime Value to Customer Acquisition Cost ratio for last month’s cohort?
Black Friday/Cyber Monday
Are my BF/CM customers sticking around? What’s their retention rate heading into the new year?
I'm extremely happy with Peel. They have amazing segmentation in the back end that helps us understand our LTV over certain windows along with our cohorts and MER targets.
Davie Fogarty
Founder
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The Oodie & The Davie Group
By far the best cohort analysis app. Very, very, usefull.
Eatsy Medellin
,
Great for cohort analysis! Made the process to get and analyze cohorts go from days to seconds. We were able to draw valuable insights to help our company.
Manukora Honey
,
Within a day of downloading Peel, we had access to dozens of out-of-the-box valuable reports and visualizations that provide us with actionable insights into our consumer's behavior. We're so impressed with the product and team. Plus the monthly cost is less than the hourly rate of our outsourced data person!
Annie Ricci
Sr. Manager, CX, Loyalty and Retention
,
Prima
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We’ll make sure your team has the training and support you need to get the most out of Peel & help your clients find opportunities to grow their business.
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resources
Take advantage of our resources
With our automated analytics platform, we have answers to your questions before you even ask them.
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