Audiences & Actions

The Ultimate Retention Tool
Audiences & Actions
The Ultimate Retention Tool
Audiences & Actions
The Ultimate Retention Tool
Audiences & Actions
The Ultimate Retention Tool

Overview

Build better relationships with your customers and retain more business with more targeted campaigns.

Retention is the new acquisition – let’s get more out of those customers who need a little nudge in the right direction.

Build Audiences, Measure Results

Building with Audiences is more than just creating a segmented list. It’s about building communities of customers who have the same finely detailed commonalities, and engaging them with targeted content that converts.
Learn More

Broadcast Your Best Messaging

It’s one thing to analyze the data. It’s another to put those insights into action. Use our deep set of filtering options to get down to your specific customer list you want to re-engage.
Learn More

Guiding Growth with Goals

Set goals for your Audiences. Track new orders and revenue generated by your new Audience lists by setting goals and measuring your performance after sending your tailored campaigns.
Learn More

Build Audiences, Measure Results

Building with Audiences is more than just creating a segmented list. It’s about building communities of customers who have the same finely detailed commonalities, and engaging them with targeted content that converts.
Learn More

Broadcast Your Best Messaging

It’s one thing to analyze the data. It’s another to put those insights into action. Use our deep set of filtering options to get down to your specific customer list you want to re-engage.
Learn More

Guiding Growth with Goals

Set goals for your Audiences. Track new orders and revenue generated by your new Audience lists by setting goals and measuring your performance after sending your tailored campaigns.
Learn More

Retaining is Gaining

More Opportunities To Connect With Your Customer

There’s a reason that retention is 5x cheaper (and growing) than acquisition. You’re sitting on a gold mine of customers who are one great campaign away from coming back to repurchase. Audiences unlocks that customer base by allowing you to build extremely detailed customer lists, filtered by dozens of values and conditions. The result? Hyper-focused lists that allow you to start building better relationships with your customers.
Your hub for engaging specific pockets of customers and boosting retention with hyper-targeted nurture campaigns.
Your hub for engaging specific pockets of customers and boosting retention with hyper-targeted nurture campaigns.

New Metrics to Analyze the Customers in any Audience

Audience Growth

New Orders from the Audience
New Orders from the Audience
Growth of lifetime revenue
Growth of lifetime revenue

Audiences Orders

Number of orders
Number of orders
Frequency of purchases
Frequency of purchases
Weekday analysis
Weekday analysis

Customer Revenue distribution

Lifetime revenue
Lifetime revenue
Average Order Value Distribution
Average Order Value Distribution

FAQ

What marketing platforms can I send Audience lists to?

We currently support Klaviyo, Attentive, and Facebook. You can send your unique Audience lists directly to those platforms to create your ideal campaigns. You can also export your Audience lists if you want to import them into other platforms. More integrations to come!

What’s the difference between segmenting customers in Audiences and another platform I already use?

There are several advantages to creating your Audiences in Peel. Notably, the Audiences tool provides a deep set of filters that will allow you to get extremely granular with the segments you’re building. Even more importantly, once you send those lists to your marketing platforms and run campaigns, you can measure the impact of your campaigns in your Audience page in Peel, which tracks metrics specifically to demonstrate growth within that customer segment.

What if I want to see other metrics or Cohort Analysis for the Audiences I create that are not already included in the Audiences page?

Your Audiences become segment values for you to use on almost any metric in Peel. So, not only does Audiences upgrade your campaign building and retention, but it also upgrades the level at which you can segment your metrics in Peel - deeper than ever!

What can Audiences & Actions Reveal?

Discover your best retention opportunities

Hyper-Local Retargeting Opportunities

What is the number of days between the first one-time purchase and the first subscription?

High LTV Customers

Who has a high LTV that bought in a specific time frame with a certain product combo?

Replicating Channel Success

Who came in from a specific acquisition channel and saw certain ads or marketing materials?

"The daily graphs on Slack have been super helpful as they provide an at-a-glance view of our business performance and trends. The dashboard is a very powerful tool that was able to delay our expensive data analyst hire. Highly recommended to any ecommerce store that's serious about data driven decision making."

Jiake Liu
Co-Founder & CEO
,
Outer

Join 500+ leading companies using Peel

Integrations

See the Whole Narrative

Peel integrates seamlessly with select apps and tech solutions outside of Shopify to give a more complete picture of how your business performs

Peel for agencies

Partner with Peel

Simple integration, affordable plans, generous rev share, and powerful data & insights for your customers.

Rev Share & Discounts

Peel offers agency partners ongoing commission or discounted pricing. Refer your clients knowing they’re in good hands, or build services on top of our platform. 

Co-marketing & Referrals

Showcase your success and drive new business for your agency. Peel partners are invited to engage in co-marketing activities and client introductions when needed.

Training & support

We’ll make sure your team has the training and support you need to get the most out of Peel & help your clients find opportunities to grow their business.
Learn More

Choose the right plan for your business and goals

Powerful ways to Peel new insights

resources

Take advantage of our resources

With our automated analytics platform, we have answers to your questions before you even ask them.
Case Study

Stix raises their recent round of funding using Peel reports & data

Tie your discount codes to a specific platform, campaign or initiative in order to understand its efficacy.
Data Analytics

Introducing Audiences

We just dropped one of our most important new features for building better relationships, retaining more customers, and measuring growth. The Audiences feature lets you build hyper-targeted lists of customers that use our deepest set of filters yet.
Product

Introducing the Purchasing Journey

So many of the brands we work with have asked these questions and more, looking for a better way to map out what their customers are buying; that’s why we’ve built the Purchasing Journey feature.
Case Study

Stix raises their recent round of funding using Peel reports & data

Tie your discount codes to a specific platform, campaign or initiative in order to understand its efficacy.
Data Analytics

Introducing Audiences

We just dropped one of our most important new features for building better relationships, retaining more customers, and measuring growth. The Audiences feature lets you build hyper-targeted lists of customers that use our deepest set of filters yet.
Product

Introducing the Purchasing Journey

So many of the brands we work with have asked these questions and more, looking for a better way to map out what their customers are buying; that’s why we’ve built the Purchasing Journey feature.