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Supercharge Your Store Part 1: Collect The Right Data

Making better marketing decisions starts with the right data. Your store has a lot of data, but it’s siloed across different platforms. Your transaction and customer data lives on Shopify, but Shopify’s reporting tools are limited. Your email campaign performance lives in your email marketing platform. Your advertising data lives on Facebook, Google, and potentially several other platforms. 

Peel aggregates all of that data and presents it to you in one unified platform. 

Here are some of the data points you’ll want to collect and measure to supercharge your store:

Your store’s customer journey

Keep track of milestones in your customer journey, such as sessions and transactions, and pinpoint areas of opportunities to boost conversion and repeat sales

Customer Lifetime Value

Measure the long term profitability of your customers, and make informed decisions on how to plan your marketing budgets and campaigns

Customer retention

Zero-in on your customers who are churning, and find out more about when and why they are churning. Track the performance on your customer retention initiatives by measuring changes in engagement and retention for select cohorts of customers

Marketing Effectiveness

Track how your marketing efforts, including ad campaigns, email campaigns, and rewards programs are impacting your revenue and growth

How to properly collect and capture this data

Step 1: Install Peel on your Shopify Store

Don’t have Peel yet? Install the Peel Insights App from the Shopify App Store and start your 15 day trial

Step 2: Connect your data sources

To access your unified store data, begin by connecting your data sources with the click of a button. 

You can connect:

  • Shopify
  • Recharge Payments
  • Google Analytics
  • Facebook Ads
  • Google Ad Manager
  • Klaviyo

With all these data sources connected, you’re ready to start supercharging your Shopify store with Peel!

*Peel is actively adding more datasources integrations, please email us @ hello@peelinsights.com to tell us the integrations that you want.

Next Up
Chapter 2: Mapping your customer journey