Glossary > UTM Source

UTM Source

What is UTM Source?

UTM source code is a type of url tag that marketers use to track what source, from their various channels, their customer came in from. Examples of these sources include: Google, Facebook, LinkedIn, another website name, email source, etc. This helps inform you on what channels drive in customers who make purchases, which leads to better insight into your top performing channels. This appears as a parameter with utm_source at the end of your URL.

Example URL Snippet: &utm_source=linkedin

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