What is UTM Content?
UTM content is a url tag that you can use to track which specific link a customer clicked within a piece of content to land on your product page. Marketers use this to attribute credit to the individual links or calls to action (CTA) within their content that work to convert the customer. For example, if you have a single email campaign with a link in the header, a CTA button with a link in the body of the email, and one more link to another landing page in the footer, you can use UTM content tags to track which links are used. They appear as utm_content at the end of your URL.
Example URL Snippet: &utm_content=body-cta