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Monthly Recurring Revenue

What is Monthly recurring revenue (MRR)?

Your monthly recurring revenue is the amount of predictable revenue you can expect to receive on a monthly basis. A quick way to calculate your MMR is to take your average monthly customer revenue and multiply it by the total number of users in a given month. You can further segment this data by breaking it down into different cohorts or products.

How can use my MRR?

Once you know your MMR, a world of new metrics is opened up to your business. You can calculate the MMR of new customers or MMR lost due to churn. Calculating your MMR helps you to understand the current and possible future health of your business while giving you the data to set goals and a basis to reach them.