What is first party data?
First party data is any information you collect directly from your customers. This data could be their purchasing behavior, captured emails, customer satisfaction surveys, or geographic location to name just a few. Because first party data is directly from the source, it's considered to be high-quality, reliable and invaluable to decision making throughout your business. This data can be segmented and analyzed for important insights into customer behavior and future patterns.
How can I use first party data?
Like we said above, first party data is high-quality and valuable when it comes to understanding your customers' behavior and predicting future patterns. You can use this data for marketing campaigns like retargeting, nurturing, and cross- or upselling during the sales process. This data is also used to figure out what your best-fit customer looks like and how you can reach them across different channels.