Glossary > Customers Signup

Customers Signup

What is Customers Signup?

Customer Signup is an important inclusion for any ecommerce marketing strategy. Having customers sign up for promotional offers, newsletters, or other forms of engaging content is a great way to capture valuable customer contacts along with customer intent. By knowing what engages your customers the most and gets them to leave you their info can help you create more focused audience lists for targeted and tailored marketing campaigns.

How can I get online customers to sign up?

Incentivizing your customers with a value-added offer is always a good method of capturing information. This could be in the form of a discount code, or a downloadable piece of content that offers them help or advice, or really anything that is going to help them either purchase or learn more about your products and services. Post-purchase emails with calls-to-action (CTA) to sign up for a membership or subscribe. Strategically-placed CTA banners and buttons on your landing pages and product pages are the most common and effective way to get people who want to learn more or gain some benefit from you to sign up.

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