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What is bundling?

A bundle is a combination of products that are usually offered at a discount when purchased together. This could be all of one product or a set of different but complimentary products. You could also create a bundle by recommending products that are often purchased with the product that currently has your customer's attention.

How can I bundle effectively?

There are multiple strategies you can utilize when it comes to bundling your products. If you want to introduce a new product, bundle it with a related item that has a proven track record. This will help your customers familiarize themselves with the new product. You can also offer a choose your own bundle. This is a great way to sell related products without forcing your customers to purchase items they don't want. Simply allow your customers to choose a set number of items from a set item pool at a discount.